Fashion file
Brand Name: JOJO Children's Wear
Established: 2002
The children's wear brand featuring "black and white" is like a fashion sword, which makes the colorful children's wear world tremble. The founder of the brand, Ms. Liu Meilin, took the lead in introducing the concept of personality brand into the children's wear industry with her advanced fashion sense and unique fashion concept. The ultimate black and white color is beautiful and unique. In the advance and retreat of the layers, the cool and modern atmosphere will be displayed, giving the child a unique temperament.
There is no generation gap between fashion and the times, so when the combination of JOJO and Chinese traditional art aesthetics, which has always been black and white, it is an international and atmospheric modern Chinese children's dress style.
In the JOJO children's clothing "Wuxi Yunshang" custom show, Miaojia embroidery is the design theme, using the traditional crafts of beading, printing and dyeing, the color matching on the child's color is bright and clear, and also has a retro-looking charm. Express the essence of traditional culture in a fashionable language, express the original agility of the children from the costumes, and the coziness of the ink.
Instead of letting the children slap hard to read aloud and recite the full text, it is possible to use the clothing to subtly influence the oriental culture into their daily life, and to lead a free, independent and culturally rich children's lifestyle through clothing.
Inspired by the 2019 spring and summer series of "Huizhou Huizhou" of Huizhou culture, JOJO Children's Wear expresses the ancient charm of Huizhou in a modernist way. It is a unique style of clothing, which opens up a new perspective for the younger generation to touch traditional culture. JOJO children's clothing excavates the essence of Hui culture, and uses needlework to freeze the most beautiful era in Huizhou, ready to bring history to the T stage with a more beautiful attitude. What is the national wind boy? And wait for JOJO children's clothing in Shenzhen Fashion Week 2019A/W to give us the answer.
WHO IN JOJO children's wear
Liu Yuhong, Xiao Puff xJOJO Children's Wear
Sura Wenya xJOJO children's wear
About the founder
　　 Liu Meilin
The concept of “personality and fashion†was applied to the first fashionista in the field of children's wear. Through the JOJO Children's Wear Spokesperson Competition, a large number of T-Taiwan model stars were trained and received extensive media attention.
About Design Director
　　 Sun Wei
The original theme series of JOJO children's clothing "Magic", "Shan Hai Jing" and "Wind from Dunhuang" was released. The "Wuxi Yunshang" series draws on the essence of history and culture, constantly explores and innovates, and appreciates the aesthetics and appreciation of modern people. Dimensions, creation belongs to the personality and fashion of Chinese children.
Show information
2019.03.15 12:00 C show
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