A brand is an intangible asset that brings premium and value to the owner. His carrier is a name, term, symbol, symbol, design or combination that is used to distinguish it from the products or services of other competitors. The source comes from the impression of the carrier formed in the minds of consumers. The soul of a company is a brand. How do you let a consumer see a shoe brand rush? This is precisely the key issue that footwear companies need to consider in 2012.
In 2011, the follow-up phenomenon of the Chinese footwear brand is still spreading. You copied me and I imitated you, leading to a serious homogenization of shoes. Plagiarism has become a habit, imitating has become a "artistic" trick, and investing a lot of money and energy in researching and developing innovative shoes is regarded as a "stupid hat." Patented products that were finally developed have been unscrupulously exploited by unscrupulous companies. Retrieving these technologies and then grafting them on their products to generate huge profits; nowadays, with rapid social development, brand awareness needs to be raised in a timely manner. However, companies are also faced with many pressures in the process of brand building. There are many factors that restrict brand development. Since many shoe companies in China still adopt low-cost production and lack independent innovation, most of them are imitations of foreign brands, and lack awareness of intellectual property protection. Their positioning still stays at the stage of producers and traders, and they do not realize the importance of the brand. Sex.
The demand of enterprises for consumers is unclear, they do not understand the consumer psychology, do not understand the market conditions, and are not clear about the product brand positioning. The brand promotion and promotion work is not perfect. Enterprises must build a brand at the same time, promotion strategy must do a good job. To know that a company will not develop behind closed doors. Lack of brand operation experience. While creating a brand, how to make the brand stand out and become the answer for the current shoe company. That is, the core value of footwear brand refinement and core value dissemination. Therefore, some shoe companies are too lazy to invest funds to engage in scientific research, but they are just like people. They follow the trend, blindly follow the trend, imitate the trend, and gradually lose their own brand values. The result of the vicious circle is very clear. The status quo that cannot be achieved depends on the fact that many shoe companies cannot achieve rapid development. Therefore, solving the brand issue has become the primary problem for Chinese shoe companies to solve in 2012. And, in order to stand out in today's shoe market, there must be a distinctive brand, so as to be always invincible in the fast-growing shoe industry.
With the fierce market competition and the homogenization phenomenon, the voice of corporate innovation is rising. However, looking at various industries, people are more accustomed to “learning from the same industry†and ignoring other industries outside of the industry, leading to a deeper homogeneity in the industry. It is true that companies, especially small and medium-sized enterprises, must conduct differentiated marketing. They must clearly define their position in the industry, expand their perspectives, and carry out their brand-building business in order to get rid of homogenous competition.
In 2011, the follow-up phenomenon of the Chinese footwear brand is still spreading. You copied me and I imitated you, leading to a serious homogenization of shoes. Plagiarism has become a habit, imitating has become a "artistic" trick, and investing a lot of money and energy in researching and developing innovative shoes is regarded as a "stupid hat." Patented products that were finally developed have been unscrupulously exploited by unscrupulous companies. Retrieving these technologies and then grafting them on their products to generate huge profits; nowadays, with rapid social development, brand awareness needs to be raised in a timely manner. However, companies are also faced with many pressures in the process of brand building. There are many factors that restrict brand development. Since many shoe companies in China still adopt low-cost production and lack independent innovation, most of them are imitations of foreign brands, and lack awareness of intellectual property protection. Their positioning still stays at the stage of producers and traders, and they do not realize the importance of the brand. Sex.
The demand of enterprises for consumers is unclear, they do not understand the consumer psychology, do not understand the market conditions, and are not clear about the product brand positioning. The brand promotion and promotion work is not perfect. Enterprises must build a brand at the same time, promotion strategy must do a good job. To know that a company will not develop behind closed doors. Lack of brand operation experience. While creating a brand, how to make the brand stand out and become the answer for the current shoe company. That is, the core value of footwear brand refinement and core value dissemination. Therefore, some shoe companies are too lazy to invest funds to engage in scientific research, but they are just like people. They follow the trend, blindly follow the trend, imitate the trend, and gradually lose their own brand values. The result of the vicious circle is very clear. The status quo that cannot be achieved depends on the fact that many shoe companies cannot achieve rapid development. Therefore, solving the brand issue has become the primary problem for Chinese shoe companies to solve in 2012. And, in order to stand out in today's shoe market, there must be a distinctive brand, so as to be always invincible in the fast-growing shoe industry.
With the fierce market competition and the homogenization phenomenon, the voice of corporate innovation is rising. However, looking at various industries, people are more accustomed to “learning from the same industry†and ignoring other industries outside of the industry, leading to a deeper homogeneity in the industry. It is true that companies, especially small and medium-sized enterprises, must conduct differentiated marketing. They must clearly define their position in the industry, expand their perspectives, and carry out their brand-building business in order to get rid of homogenous competition.
handbag is a larger accessory that holds objects beyond currency, such as personal items. A distinction can also be made between soft-body handbags or frame handbags, where a metal frame supports the textile or leather of the bag. Frame bags often use a kissing lock closure, with two interlocking metal beads set on the top of the frame.
Lady Handbag,Leather Handbag,Men'S Handbag,Handmade Handbag
Ningxia Yijiayangguang International Trade Co., Ltd. , http://www.momcn-handmade.com