Recently, due to the fierce market fluctuations, some small and medium-sized enterprises that have insufficient funds and have poor technical and managerial capabilities and have low risk-tolerance capabilities have been more difficult to survive, while those who are hard-headed have been bucking the trend, not only in terms of scale. Expansion, equipment is also frequently updated, and sales are even more rapid progress, which fully shows that only through qualitative change can help companies go forward against the wind.
The gold content of this statement is undeniable. In the overall downturn of the market, some companies have strong financial and technical strength and have not been affected much by orders. “Our company’s overseas orders for some products have dropped by more than 70%.†Zhang Yuanhua, Hongrui apparel manager, said that compared with last year, the orders of their textiles in overseas markets, especially in Europe and the United States, fell sharply, and the orders for individual orders sharpened. Shrinking.
Zhang Yuanhua believes that the degree of concentration of industrial resources to large enterprises has been deepening in recent years, and the polarization of the apparel industry is further aggravated. The consequent appearance is that the brand concentration in the domestic market has further increased, further reducing the living space for small brands and new brands. Under such a background, if companies want to develop in the long term, they must continuously improve product quality.
Relying on scale and relying on quantity to achieve business growth, this is not a good policy and has become the consensus of apparel companies. Then how does the company depend on value and quality to achieve growth? In this regard, the industry sources said that clothing must break through the traditional limitations, there must be a big picture of thinking. It is necessary to attach importance to sales channels, but also to grasp the quality of products to enhance the overall development of quantity and quality. In other words, it is necessary to increase the emphasis on fine management, R&D and other soft power, and strictly screen agents, gradually eliminate poor quality agents, and enhance the marketing power of the company's products. At the same time, companies must continue to strengthen the functionality of their products and continuously improve the quality of their products.
The gold content of this statement is undeniable. In the overall downturn of the market, some companies have strong financial and technical strength and have not been affected much by orders. “Our company’s overseas orders for some products have dropped by more than 70%.†Zhang Yuanhua, Hongrui apparel manager, said that compared with last year, the orders of their textiles in overseas markets, especially in Europe and the United States, fell sharply, and the orders for individual orders sharpened. Shrinking.
Zhang Yuanhua believes that the degree of concentration of industrial resources to large enterprises has been deepening in recent years, and the polarization of the apparel industry is further aggravated. The consequent appearance is that the brand concentration in the domestic market has further increased, further reducing the living space for small brands and new brands. Under such a background, if companies want to develop in the long term, they must continuously improve product quality.
Relying on scale and relying on quantity to achieve business growth, this is not a good policy and has become the consensus of apparel companies. Then how does the company depend on value and quality to achieve growth? In this regard, the industry sources said that clothing must break through the traditional limitations, there must be a big picture of thinking. It is necessary to attach importance to sales channels, but also to grasp the quality of products to enhance the overall development of quantity and quality. In other words, it is necessary to increase the emphasis on fine management, R&D and other soft power, and strictly screen agents, gradually eliminate poor quality agents, and enhance the marketing power of the company's products. At the same time, companies must continue to strengthen the functionality of their products and continuously improve the quality of their products.
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