" EMMYCICI " chose to develop and produce its own garment and monitor the entire production process. The entire exclusive design and product management team, eventually transformed into a high-quality fashion market value of the product, which is a complex research process, but also the result of teamwork. "EMMYCICI" follows the latest fashion trends and continues to evolve according to different markets with a rich product line to meet more styles and ages.
1, the designer team invited experienced designers in Denmark and experienced senior designers in European fashion industry, in-depth understanding of the product demand in the Chinese market, so that European fashion and fashion seamlessly docking with the domestic market, professional skills and market demand information The professionals make up a strong team of designers.
2. Brand Promotion Team Professional brand promotion team, according to the marketing strategy of "EMMYCICI" overall international market, subdivided and refined the brand in China to ensure the brand image and make "CICI" compete in the follow-up marketing stand out.
First, the brand positioning of the market
1, the target customer orientation: the pursuit of modern fashion, elegant and generous, natural and practical style of urban young women; pay attention to the unique fashion taste, in order to show the free and easy charm image of women need to spend customer base.
2, the target customer age: 18-35 years Old
3, product design style: the popular fashion image in Europe, pay attention to the details of professional design, the perfect combination of fashion and life together. In addition to providing diversified and diversified choices, the brand's flexible and independent collocation also enhances the wearability of garments and changes the image of new urban women in different collocation, highlighting their freedom and elegance .
4, price positioning: mid-range price, high-grade quality
5, channel positioning: the Chinese market to lock the first and second tier cities in one or two types of shopping malls and stores Second, innovative marketing model Promote happy new concept of wealth creation cooperation, adequate supply, so that you sell well all seasons. Diversified ways of cooperation to meet different consumer needs, so that the off-season is not short, the peak season is even more prosperous. Strengthen the terminal, based on the terminal, the strength of the terminal to create less Shu industry with the most selling terminal stores.
Third, the professional team
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