A few days ago, the “2011 China E-Commerce Application Summit in the Apparel Industry and the China E-Commerce E-Commerce Procurement Association for the Garment Industry†co-sponsored by the China E-Commerce Research Center and China Apparel Network was held in Ningbo. At the meeting, Cao Lei, director of the China E-Commerce Research Center, published for the first time the 2011 China E-Commerce Application Report on the Apparel Industry, which revealed the current status, characteristic patterns, and development trends of China's apparel e-commerce industry. The report analyzes the data, development status, and business model of China's apparel e-commerce market in 2011, and conducts an in-depth dissection of typical e-commerce cases and data interpretations such as Taobao.com, Vanke Eslite, China Apparel.com, Intime.com, and GXG. It also forecasts the future development of e-commerce in the apparel industry.
The report shows that in the second quarter of 2011, the transaction volume of China's online retail market reached 192.4 billion yuan, of which sales of apparel products were 44.5 billion yuan, an increase of 8% from the previous quarter and a year-on-year increase of 68.9%; apparel was the most popular online shopping product. More and more attention. At present, there are more than 5,000 traditional clothing companies on Taobao, which conduct online direct sales through different forms. More than 75% of branded apparel companies “touch the netâ€. At the same time, there are also many problems in the apparel industry's e-commerce, mainly reflected in the single product line, huge promotion costs, and very low gross profit.
Chen Xuejun, special researcher of China Electronic Commerce Research Center and CEO of China Apparel Network, stated that for the first time, service companies involved in e-commerce should prepare for “pay for tuitionâ€, and enterprises should avoid “conflicting†with existing channels and develop independent “network brands†as far as possible. ". At the same time, enterprises should pay attention to the investment of e-commerce operations, technology, and other talents, and pay attention to the division of labor and outsourcing, and should not “blanket†themselves.
The report shows that in the second quarter of 2011, the transaction volume of China's online retail market reached 192.4 billion yuan, of which sales of apparel products were 44.5 billion yuan, an increase of 8% from the previous quarter and a year-on-year increase of 68.9%; apparel was the most popular online shopping product. More and more attention. At present, there are more than 5,000 traditional clothing companies on Taobao, which conduct online direct sales through different forms. More than 75% of branded apparel companies “touch the netâ€. At the same time, there are also many problems in the apparel industry's e-commerce, mainly reflected in the single product line, huge promotion costs, and very low gross profit.
Chen Xuejun, special researcher of China Electronic Commerce Research Center and CEO of China Apparel Network, stated that for the first time, service companies involved in e-commerce should prepare for “pay for tuitionâ€, and enterprises should avoid “conflicting†with existing channels and develop independent “network brands†as far as possible. ". At the same time, enterprises should pay attention to the investment of e-commerce operations, technology, and other talents, and pay attention to the division of labor and outsourcing, and should not “blanket†themselves.
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