"With money, we couldn't get the goods. This was the first time." On the 25th, Chaotian Mendai sent a costume city. Mr. Chen, a wholesaler from Zhengzhou, asked the manufacturers to enter 80 items, but he was rejected. At this time, there was a bustle in the city of Fupai, and the workers were busy packing, inventorying, loading and shipping the clothes. The wholesale stores in Sengpai City are basically run by manufacturers. The bosses directly face wholesalers and agents from all over the country. A number of bosses told reporters that there have been a lot of northern merchants coming to explore the sources of goods. “According to the economic situation, the national apparel industry has shrunk this year, and we have also compressed some of our production capacity. This phenomenon was originally not daunting.†The bosses said with exasperation that this situation has caused everyone to be caught off guard.
The case was rejected by the new customer. Mr. Chen made a clothing wholesale business in Zhengzhou Yinji Market. On the 25th, he came to Chaotianmeng to send a clothing store to a wholesale store. He wanted to enter 80 items but he was rejected. "Not so much, the goods have to be kept for the old customers." Xiaoqin boss told him.
Mr. Chen told reporters that he has been involved in the wholesale of women's clothing since 2005 and has been operating in Guangdong clothing. From the previous year, some of his friends turned to school clothes. At first, Mr. Chen disagreed. Until more and more distributors came to Chongqing, Mr. Chen decided to visit a friend's shop. In this regard, he was impressed. "Over the past year, friends have sold more than 20% of my sales," said Mr. Chen.
At the beginning of August of this year, when the autumn outfit went public, Mr. Chen found Mr. Xiaoqin's random goods and bought it quickly. But when he asked Xiao Qin to send another shipment on the phone, Xiao Qin refused. So, Mr. Chen made a special trip to Chongqing to find Xiaoqin to talk about long-term cooperation, but he asked for 80 goods and was rejected by Xiao Qin. In this regard, Xiao Qin's explanation is that due to the impact of the big situation, in August and September, when the factory produced winter clothing, some of the production capacity was compressed, and there was no excess supply of new merchants. "If you want 80, how can there be so many? One or twenty can also be considered." Xiao Qin said.
Last week, Cheng Qifei, deputy chairman of the Chungpai Clothing Association and owner of Chongqing Chenggelia Garment Factory went to Shenyang on a business trip. A friend wanted to run the Shupai costume and asked him to help with the supply. Cheng Qifei’s answer was: “We must wait. The Kuangpai garments basically have stable customers and take orders for production. New customers have to wait for the manufacturers to produce the next batch of garments to get the goods.â€
Investigate the fact that Liu Chengyi sent his garments to the north. On the second floor of Yupai Clothing City, Li Gelin from Dazhou asked the reporter to help and put a sack of clothes on his shoulders. When a reporter asked him whether the business was good or not during this time, Lao Lin laughed and said, now he has to run for 30 days a day and can earn more than 200 yuan.
Lige is busy and logistics companies are more busy. Ding Chao's air cargo staff told reporters that in the recent period, their daily shipments were about 20 tons, which was about 20% higher than the same period of last year. “The most obvious feeling is that the working hours have become longer. I haven’t basically rested since September and I’m busy until 4 or 5 in the afternoon to get off work. I used to get off work at 2 o’clock in the afternoon.†The staff member said.
The reporter learned that there are nearly 20 logistics companies engaged in freight transportation in the Chongpai Clothing City, and they deliver goods to wholesalers across the country, among which are mainly the northern markets of Zhengzhou, Shenyang and Taiyuan. A number of logistics companies said that after the fall and winter outfits went public this year, their business was very hot.
According to the statistics of Cangpai Fashion Association, currently, 60% of Yipai apparel is sold to the north, including the three provinces of East China, Beijing, Taiyuan in the northwest, Xi'an, Lanzhou, and Zhengzhou and Wuhan in the central region. The other 40% are sold to the east and south, including Shanghai, Zhejiang, Guangdong, Yunnan, and Guizhou.
Lao Li, who has spent 20 years in clothing wholesale business in Guangzhou, is an old customer of Yupai Clothing City. Lao Li told reporters on the phone that in the past, Sui sent his clothing to be known as the Cantonese-style school and the Hangzhou-based school. He also had strong productivity and cheap prices. At that time, industry rumors that a new style of clothing listed in Guangzhou early in the morning, in the evening at Chaotianmen can be found in the production of Guangdong and Zhejiang imitation goods. However, from the beginning of 2008, “Old Lee†found that Chaotianmen’s goods were no longer a familiar brand and became pure “Chongqingâ€. So, after some people took the goods back, they tore off the labels and re-branded them. "Now, if Chongqing goods are sold well, there is no need to change the signage anymore," said Lao Li.
The reporter learned from the interview that in 2008, it was a year that a large number of garment enterprises in Fujian Province began to change. Completed the original accumulation of the Yupai clothing company, began to set up their own R & D team to produce products with their own characteristics. In 2008, after entering the year of 2009, the Yupeng Apparel Company, which insisted on its own design and built its own brand, began to gain.
Bai Haibo, who runs clothing wholesale in the Harbin gold street market, previously operated Yuepai, Hangpai, and Hanpai clothing. In 2009, he was involved in the Shupai clothing. Currently, the wholesale volume of Yupai clothing has accounted for half. "The company sold more than 10,000 items in the year and sold 30,000 last year. It is expected to sell more than 40,000 pieces this year," Bai Haibo said.
"Now, it is best to send clothing to sell." The business philosophy of Xu Jie, the wholesaler of Shenyang Wuai Market, is that which school sells clothing and sells it. Xu Jie was the first to wholesale the Cantonese and Hangzhou style clothing, because fashion was trendy and good for sale; then Han sent clothing, and the price was low, and distributors liked it. However, since the end of 2008, Xu Jie has only operated æ¸ school clothes.
Mr. Chen, who was mentioned earlier, told reporters that at present, the wholesalers who sell clothing in Fujian in the Yinji market have already accounted for more than half.
"Yan school clothing has been widely recognized, and went to the country." Li Yong, secretary general of the Sangpai Clothing Association said.
Exploring new workmanship due to fine workmanship, “For this year’s winterwear, the wholesale price of a rabbit fur collar leather garment at Chaotianmen is around 270 yuan, but in Guangzhou and Hangzhou, as long as 240 yuan, the price of getting goods in Wuhan is even lower.†Bai Haibo Say. Xu Jie also stated that the ex-factory price of the same type of clothing and garments is 30 to 50 yuan more than other places. Asked why, Cheng Qifei said that this is because the cost of raw materials is higher. The materials and accessories for the school's garments are mainly purchased in Fujian and Jiangsu and Zhejiang. In this single piece, the clothes of the same paragraph will be 3 to 5 yuan more expensive than the Guangdong School and the Hang School.
Why are there so many wholesalers buying? "Businessmen's sense of smell is the most sensitive. Selling well and earning money is naturally willing to choose to send their clothes." Bai Haibo said that Yao sent his clothing to work fine, fashionable models, and the type update rate was faster than the Hang, Yue and Han schools. fast. Xu Jie said that she will purchase two or three times a week in Chongqing, each time you can get nearly 10 new models. In addition, the school's clothes are larger and more in line with the Northeast's body shape.
How fast is the style update? Cheng Qifei said that his factory can launch more than three new models each day. The production cycle of each model ranges from one month to one and a half months. It guarantees that wholesalers will get new products every time they get goods.
"As far as this year's winter clothes are concerned, an embarrassing service company can launch an average of 4 to 8 new items a day," said Li Yong. Nowadays, there are many reasons for the renewal of models. First, in recent years, Chongqing clothing bosses have spent too much money hiring designers; Second, after years of imitation, the fashion sense of the company sent to practice; third is a long years of imitation career so that the owner of the company knows only the hardships of processing fees, So pay more attention to quality.
Voice to do big "cake"
It is necessary to nurture a leading brand “The status of Yupai’s clothing in the country is like the status of Chinese clothing in the world.†Yesterday, Li Guangdou, a brand marketing expert, said in an interview with reporters that whether it is in Chongqing or in the whole country, the garment industry is typical. More shrubs and less arbors." In the past two years, Seng sent clothing to form a strong regional effect on the wholesale market. "This is an opportunity for Daihatsu to send bigger garments, but it is necessary to cultivate a group of well-known regional leaders as soon as possible." Li Guangdou said.
Li Guangdou suggested that Chuan garment enterprises must first create an image, powerful enterprises can try terminal sales, and directly face consumers to grasp market trends. Second, Baotuan forms an accumulation effect, forming a huge industrial cluster and finding more business opportunities.
Cheng Yuan, a textile and clothing researcher of Huatai United Securities, suggested that Seng sent garments to start with the industry chain and differentiation. The upstream of the industrial chain breaks through, attracting raw materials and supporting enterprises to settle in, lowering costs, increasing investment in science and technology, and increasing the added value of products. Differentiation, young consumers love online shopping, do not like the same, require the company's small-batch, multi-type production, and build an e-commerce platform.
Li Yong, secretary general of the Sangpai Apparel Association, said that Zhai sent the clothing market to the north. Therefore, enterprises must be targeted in terms of production and design. For example, in the winter in the north, colder and colder, companies should produce orders in advance and use them more frequently. Warm material.
The case was rejected by the new customer. Mr. Chen made a clothing wholesale business in Zhengzhou Yinji Market. On the 25th, he came to Chaotianmeng to send a clothing store to a wholesale store. He wanted to enter 80 items but he was rejected. "Not so much, the goods have to be kept for the old customers." Xiaoqin boss told him.
Mr. Chen told reporters that he has been involved in the wholesale of women's clothing since 2005 and has been operating in Guangdong clothing. From the previous year, some of his friends turned to school clothes. At first, Mr. Chen disagreed. Until more and more distributors came to Chongqing, Mr. Chen decided to visit a friend's shop. In this regard, he was impressed. "Over the past year, friends have sold more than 20% of my sales," said Mr. Chen.
At the beginning of August of this year, when the autumn outfit went public, Mr. Chen found Mr. Xiaoqin's random goods and bought it quickly. But when he asked Xiao Qin to send another shipment on the phone, Xiao Qin refused. So, Mr. Chen made a special trip to Chongqing to find Xiaoqin to talk about long-term cooperation, but he asked for 80 goods and was rejected by Xiao Qin. In this regard, Xiao Qin's explanation is that due to the impact of the big situation, in August and September, when the factory produced winter clothing, some of the production capacity was compressed, and there was no excess supply of new merchants. "If you want 80, how can there be so many? One or twenty can also be considered." Xiao Qin said.
Last week, Cheng Qifei, deputy chairman of the Chungpai Clothing Association and owner of Chongqing Chenggelia Garment Factory went to Shenyang on a business trip. A friend wanted to run the Shupai costume and asked him to help with the supply. Cheng Qifei’s answer was: “We must wait. The Kuangpai garments basically have stable customers and take orders for production. New customers have to wait for the manufacturers to produce the next batch of garments to get the goods.â€
Investigate the fact that Liu Chengyi sent his garments to the north. On the second floor of Yupai Clothing City, Li Gelin from Dazhou asked the reporter to help and put a sack of clothes on his shoulders. When a reporter asked him whether the business was good or not during this time, Lao Lin laughed and said, now he has to run for 30 days a day and can earn more than 200 yuan.
Lige is busy and logistics companies are more busy. Ding Chao's air cargo staff told reporters that in the recent period, their daily shipments were about 20 tons, which was about 20% higher than the same period of last year. “The most obvious feeling is that the working hours have become longer. I haven’t basically rested since September and I’m busy until 4 or 5 in the afternoon to get off work. I used to get off work at 2 o’clock in the afternoon.†The staff member said.
The reporter learned that there are nearly 20 logistics companies engaged in freight transportation in the Chongpai Clothing City, and they deliver goods to wholesalers across the country, among which are mainly the northern markets of Zhengzhou, Shenyang and Taiyuan. A number of logistics companies said that after the fall and winter outfits went public this year, their business was very hot.
According to the statistics of Cangpai Fashion Association, currently, 60% of Yipai apparel is sold to the north, including the three provinces of East China, Beijing, Taiyuan in the northwest, Xi'an, Lanzhou, and Zhengzhou and Wuhan in the central region. The other 40% are sold to the east and south, including Shanghai, Zhejiang, Guangdong, Yunnan, and Guizhou.
Lao Li, who has spent 20 years in clothing wholesale business in Guangzhou, is an old customer of Yupai Clothing City. Lao Li told reporters on the phone that in the past, Sui sent his clothing to be known as the Cantonese-style school and the Hangzhou-based school. He also had strong productivity and cheap prices. At that time, industry rumors that a new style of clothing listed in Guangzhou early in the morning, in the evening at Chaotianmen can be found in the production of Guangdong and Zhejiang imitation goods. However, from the beginning of 2008, “Old Lee†found that Chaotianmen’s goods were no longer a familiar brand and became pure “Chongqingâ€. So, after some people took the goods back, they tore off the labels and re-branded them. "Now, if Chongqing goods are sold well, there is no need to change the signage anymore," said Lao Li.
The reporter learned from the interview that in 2008, it was a year that a large number of garment enterprises in Fujian Province began to change. Completed the original accumulation of the Yupai clothing company, began to set up their own R & D team to produce products with their own characteristics. In 2008, after entering the year of 2009, the Yupeng Apparel Company, which insisted on its own design and built its own brand, began to gain.
Bai Haibo, who runs clothing wholesale in the Harbin gold street market, previously operated Yuepai, Hangpai, and Hanpai clothing. In 2009, he was involved in the Shupai clothing. Currently, the wholesale volume of Yupai clothing has accounted for half. "The company sold more than 10,000 items in the year and sold 30,000 last year. It is expected to sell more than 40,000 pieces this year," Bai Haibo said.
"Now, it is best to send clothing to sell." The business philosophy of Xu Jie, the wholesaler of Shenyang Wuai Market, is that which school sells clothing and sells it. Xu Jie was the first to wholesale the Cantonese and Hangzhou style clothing, because fashion was trendy and good for sale; then Han sent clothing, and the price was low, and distributors liked it. However, since the end of 2008, Xu Jie has only operated æ¸ school clothes.
Mr. Chen, who was mentioned earlier, told reporters that at present, the wholesalers who sell clothing in Fujian in the Yinji market have already accounted for more than half.
"Yan school clothing has been widely recognized, and went to the country." Li Yong, secretary general of the Sangpai Clothing Association said.
Exploring new workmanship due to fine workmanship, “For this year’s winterwear, the wholesale price of a rabbit fur collar leather garment at Chaotianmen is around 270 yuan, but in Guangzhou and Hangzhou, as long as 240 yuan, the price of getting goods in Wuhan is even lower.†Bai Haibo Say. Xu Jie also stated that the ex-factory price of the same type of clothing and garments is 30 to 50 yuan more than other places. Asked why, Cheng Qifei said that this is because the cost of raw materials is higher. The materials and accessories for the school's garments are mainly purchased in Fujian and Jiangsu and Zhejiang. In this single piece, the clothes of the same paragraph will be 3 to 5 yuan more expensive than the Guangdong School and the Hang School.
Why are there so many wholesalers buying? "Businessmen's sense of smell is the most sensitive. Selling well and earning money is naturally willing to choose to send their clothes." Bai Haibo said that Yao sent his clothing to work fine, fashionable models, and the type update rate was faster than the Hang, Yue and Han schools. fast. Xu Jie said that she will purchase two or three times a week in Chongqing, each time you can get nearly 10 new models. In addition, the school's clothes are larger and more in line with the Northeast's body shape.
How fast is the style update? Cheng Qifei said that his factory can launch more than three new models each day. The production cycle of each model ranges from one month to one and a half months. It guarantees that wholesalers will get new products every time they get goods.
"As far as this year's winter clothes are concerned, an embarrassing service company can launch an average of 4 to 8 new items a day," said Li Yong. Nowadays, there are many reasons for the renewal of models. First, in recent years, Chongqing clothing bosses have spent too much money hiring designers; Second, after years of imitation, the fashion sense of the company sent to practice; third is a long years of imitation career so that the owner of the company knows only the hardships of processing fees, So pay more attention to quality.
Voice to do big "cake"
It is necessary to nurture a leading brand “The status of Yupai’s clothing in the country is like the status of Chinese clothing in the world.†Yesterday, Li Guangdou, a brand marketing expert, said in an interview with reporters that whether it is in Chongqing or in the whole country, the garment industry is typical. More shrubs and less arbors." In the past two years, Seng sent clothing to form a strong regional effect on the wholesale market. "This is an opportunity for Daihatsu to send bigger garments, but it is necessary to cultivate a group of well-known regional leaders as soon as possible." Li Guangdou said.
Li Guangdou suggested that Chuan garment enterprises must first create an image, powerful enterprises can try terminal sales, and directly face consumers to grasp market trends. Second, Baotuan forms an accumulation effect, forming a huge industrial cluster and finding more business opportunities.
Cheng Yuan, a textile and clothing researcher of Huatai United Securities, suggested that Seng sent garments to start with the industry chain and differentiation. The upstream of the industrial chain breaks through, attracting raw materials and supporting enterprises to settle in, lowering costs, increasing investment in science and technology, and increasing the added value of products. Differentiation, young consumers love online shopping, do not like the same, require the company's small-batch, multi-type production, and build an e-commerce platform.
Li Yong, secretary general of the Sangpai Apparel Association, said that Zhai sent the clothing market to the north. Therefore, enterprises must be targeted in terms of production and design. For example, in the winter in the north, colder and colder, companies should produce orders in advance and use them more frequently. Warm material.
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