Demand for hot autumn and winter functional fabrics after Japan's earthquake

After the earthquake, Japan began to implement energy-saving measures from the summer. Since then, Japanese companies have used this as an opportunity to develop a large number of energy-saving technologies, and have made more effective use of a large number of energy-saving technologies. At present, Japan’s rising energy-saving market has also spurred demand for new functional fabrics for autumn and winter.

In addition to the warm function, the development of functional underwear products for autumn and winter focuses on comfort, quality and high added value. The material of this year's autumn and winter products has always been breaking the tradition of selecting the exclusive Spring-Summer features, natural materials, and low-energy fabrics. With the diversification of fabric products, the application areas of underwear fabric products have also become broader. Recently, underwear fabrics are gradually being used in the field of ordinary clothing.

This fall and winter, major underwear manufacturers' new products focus on the uniqueness of the product itself. Wacoal's underwear brand, SUGOI, changed its original basic raw material ultra-fine resin fiber to ultra-long cotton fiber. The company's comfort in cotton is the point of appeal, with a view to extracting numerous chemical fibers from the market. Material underwear stands out to gain greater market share.

Guzheng (GUNZE) has also reformed and improved its brand Hot Magic series products. The company has improved the ultrafine manmade fibers to make the fabrics more flexible and delicate, thus ensuring greater market competitiveness. .

Autumn and winter underwear fabrics from 2012 to 2013 pay more attention to body odor functions. At present, keywords such as quality and comfort frequently appear in industry product proposals. Asahi Kasei Fiber's copper amine Mohnia fiber product (Benberger Ammonium Bromide) mainly excels in body odor function. In fact, compared with summer, winter human body secretes more sebum, and in addition, winter clothing is heavy, so the body produces more body odor. Therefore, the company lost no time in launching a modified raw cotton product with deodorization function. Berger Copper Ammonium DC. The new product developed with the use of this fiber and a special polyester that absorbs moisture and heat, has a smooth feel of long fibers and is very suitable for underwear materials. It is also very popular in the market.

Toyobo STC considers that after the earthquake, consumers need to find a sense of security from the visual warmth, so the company has recently developed a thin, light, warm underwear products, and plans to launch fabric with a sense of volume in the fall and winter of the next season. Its winter underwear uses cotton as the inner core, and ultra-fine resin fibers constructed with double special yarns as the surface. The overall underwear is fluffy and can enclose a large amount of air, so the warming effect is very good. The company's Air Kotto is also a fabric product that uses its exclusive textile technology to create a fluffy feel. In the future, in addition to the traditional thick quilted quilted fabrics for the middle-aged and elderly market, the company will also take into account the needs of other age groups and develop new products with special functions.

The CELL HEAT introduced by Moririn Company is a hygroscopic heating fabric made of soluble fiber and ultra-fine resin fiber, which has been well received by the market and caused its sales this year to increase by 60% to 70% over the same period of last year. In the young leisure, formal wear, and mature women's wear series, the demand for underwear is mainly concentrated on the bottoming shirt matched with the suit jacket. In recent years, the company has been devoted to developing the underwear and the outer wear knitwear separately, but with the underwear The boundaries between garments and garments have become increasingly blurred. The company has now combined the needs of these two areas, focusing on comfort, making full use of the company's Modal, Tencel and other fabrics to develop more texture and fashion. product.

In recent years, even fashionable high-necked designs have appeared in underwear brand styles, and outerwear brands have also paid more attention to the feel and wearing comfort of the selection of clothing. Therefore, there are more and more product designs between underwear and outerwear. The competition for fabric products has also become more complicated. Due to the market trend of saving electricity demand, functional fabrics quickly occupy the market. However, there are criticisms that excessive pursuit of functional types has become a morbid state. Asahi Kasei said that the authenticity of its various Functional Fabric products will be tested by the market.

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