Shishi footwear export average unit price three years "triple jump"

The reporter learned from the Shishi office of the Quanzhou Inspection and Quarantine Bureau that in the first eight months of this year, the Quanzhou jurisdiction examined a total of 411 million pairs of export footwear with a value of 2.287 billion U.S. dollars, an increase of 3.03% and 24.20% year-on-year. Among them, 738 batches of EU footwear were exported to the city with a value of 37.637 million US dollars, an increase of 4.97% and 26.6% respectively, and the export volume reached the highest level in history. The relevant person in charge of the office told the reporter that the good news is that the average unit price of exported footwear has also successfully achieved three years of "triple jump": from $ 3.90 in 2009 to $ 4.84 per pair in 2010, and then to The current 5.57 US dollars / double, the annual increase of more than 15%.

The unit price realizes “continuous year jump”. There are both market factors and price reasons, but the main thing is the added value of the brand. It is reported that in recent years, leading shoe companies such as Shilin City Mulinsen, Fugui Bird, and Jinmai Wang have accelerated the pace of technological innovation and increased efforts to eliminate backward and backward technologies and products that waste resources and pollute the environment. They will focus on high-end European and American products. , To improve product quality and added value; spend large sums of money on the introduction of high-quality personnel, improve the level of management and self-inspection, so that the brand gradually recognized by the international market. (Text / Zhou Jinwen)