[China Glass Network] The buyer has placed an order but has not paid for it. Have you ever encountered such a problem, how many orders are lost in your store every day because the buyer has not paid? After processing the online store how to open, how to find the source of goods, the problem you will encounter when you are busy ordering the delivery is that the buyer took the order but did not pay.
Whenever we check the order in the back shop of the online store, we will always find some unpaid orders, and the dunning letter will not be answered. In the meantime, the system will close the order. For such unpaid orders, it is not only the system that closes the order. This kind of buyer who has not paid for the order is called a “potential buyerâ€. Among these buyers, there may be Other reasons such as caution or safety for the time being, so that most of the buyers have already become interested in the seller’s products. Among these potential buyers, there are many For those who have strong purchasing power, what they need is the seller's patience and timely communication and guidance from the seller.
Unpaid orders often require buyers to test multiple sellers of similar products, and timely communication with buyers can give you a head start in fair competition. Without professional and emotional communication, buyers' buying interest is bound to be low. Emotional communication can bring customers' trust in you and inspire buyers to have a strong interest in purchasing in your store. Thereby pulling up the turnover of the entire store.
According to the communication with the customer, it is found that these unpaid orders are generally caused by the following reasons: At the time, the payment was out of a problem, and it was planned to pay for it after a while, and the result was busy and forgotten (forgotten); I like it more, and then I don’t like it very much (impulse type); I found that the money is not enough after the photographing, I don’t want it all (abandonment type); I don’t enjoy the discount/discount, I feel that my heart is not balanced. ); The speed of the network is slow, and several types such as multiple purchases (multi-shot type) are accidentally ordered.
Some people may say that in order to do such a good thing, I have spent so much energy, is it a bit of a chicken? On the surface, this is the case. Actually, if you look at the hidden economic benefits behind the veil, you will find it worth doing, as Lu Gongzi said at the annual meeting: Many people ask me why I am better than Others. We don't feel better than others. We are ahead of the data mining. People who know the shopping cart raise their hands? Five consumers put the product in the shopping cart, and may not pay immediately. Our customer service will remind the customer to pay and increase the turnover. Every day, we will exclude some products that consumers have placed in the shopping cart and have not placed orders. Then they use the CRM database to send them to their mailboxes. As long as there are product promotions, we send emails, which are all innovated through data mining. Mode.
Let us shift our attention from reminders to data problems. It is a one-time investment for unpaid order reminders, but data marketing for this part of customers is a long-term project. Most B2Cs need to go outside to buy other people's data in order to obtain marketing data, and our Taobao sellers turn a blind eye to the data in their own stores, even if this customer has not traded with you, just in your shop. I took a few things, but it also shows that this customer still has some concern or interest in your store/product. The quality of the data you have is still much higher than the data you bought from outside.
Many sellers only see traded customers when they do database marketing, and forget that some customers who have single orders in your store but have not traded can also dig.
So how to start such a systematic project, it is called engineering, because I think this can not be done in a day, it needs to go through a long period of persistence and accumulation.
Starting from the original stage, do an excel, and then save the member data, Want to send a message or call to chat, maybe you can talk to a loyal customer. Then when you find that excel is a little tired, you can use the spider to directly grab the unpaid order in the store, submit it to the database, and then use the SMS, email to remind you, when there are new products or activities later. Carry out bombing, but remember not to be too diligent, but insist that the water drops are worn.
So, you can start to try the reminder, remember not to lose the data, and use it later.
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