Li Kailuo: "Quiet" Thinking in the Upsurge of Listed Enterprises

The psychology and behavior of "bashing one" or "gambler" may be fatal to the enterprise. Recently, there are two incidents in the industry. One is CCTV's "3·15 party" that exposes the men's clothing company Caldan. Duncan is a local manufacturer of fake foreign brands, and the other is the Goldman Sachs research report that 80% of luxury Prada products are produced in China. Due to the consumer psychology and demand of the “Chong Yang” in the Chinese market, domestic companies have to use the “foreign” brand package to enhance brand value. In order to reduce costs and ensure quality, international brands can only perform most of the processes or products at the global manufacturing center in China. OEM production.

In fact, two things have long been a secret in the industry, and not only in the clothing and apparel industry. The reason why they are concerned about this time is that the two companies are planning or preparing for listing. The dazzling wealth effect and strict information disclosure system brought about by listing require the listed companies to prepare and learn to adapt to the survival in the sun. Otherwise, any minor flaws and flaws may cause great harm. In the face of the upsurge of listing, it is better to “quietly” and “statically” think that a “quiet” is a calm, calm and calm, prepare carefully, and improve internal strength; another “quiet” is quiet and can keep a low profile and silence. Talk less and do more.

How to adapt to the capital era Through the adjustment and changes in the global industrial division of labor, China has become the world's largest apparel manufacturing base. No matter whether it is a domestic brand or a “false ocean” brand, it has already had the ability to compete with international brands in raw material supply, process production, product quality and service experience. What is lacking is how to increase the added value of products and create a lasting result. The influence. With the expansion of domestic demand and consumption upgrades, the clothing and apparel industry will directly benefit and maintain a very good growth. Capital is increasingly favored by various industries and has become an important force in promoting the transformation and upgrading of the apparel industry. In the past few years, dozens of apparel companies have successively landed on domestic and overseas capital markets, and frequently made heavy news in the capital market. In 2007, Belle Hong Kong was listed and surpassed Gome to become Hong Kong shares’ largest domestic retail stock in Mainland China; in 2008, Smith Barney Apparel became the first listed apparel company to completely outsource the “light asset” model; in 2010, Soult established a new record for Shenzhen small and medium-sized board at a 113-fold issued P/E.

Look again at the changes in the domestic capital market, with the launch of the SME Board and the GEM, the preparation of the international board and the “new three board” OTC market, the formation of a multi-tiered capital market system in China, and related issuance audits, corporate governance, and information disclosure. The system of investor protection and other systems have been continuously improved. Although there are many unsatisfactory, but comparatively speaking, more than a decade ago, Shanshan and Youngor listed quotas and indicators, and the domestic listed companies had difficulty getting listed in China 67 years ago. Li Ning and Anta can only choose overseas capital markets. Now, the listing of private companies should be It is easier, the threshold is lower, faster, and more transparent.

Therefore, to adapt to the capital era requires at least two aspects of preparation, the first is to respect the rules in terms of concepts, improve the governance structure, regulate the operation, can not be fortunate to avoid "listed listing"; Second, action must be in line with the direction of industrial transformation and upgrading, strategy The plan must adapt to the development requirements, solve the problems faced, and guide the business development.

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