Smith Barney two casual leisure "giant" multi-brand strategy force

In the first half of the textile and garment industry in the overall operating performance of the rapid growth of the situation, the overall performance of the advantages of brand-name companies is one of the biggest features. From the breakdown of the industry, in addition to the eye-catching performance of the three leading home textile brand enterprises, the leisure industry's two "giants" - Smith Barney costumes and costumes are also beautiful performance, maintained a rapid growth momentum. Smith Barney Cost: the effective control of the cost rate Smith Barney costumes (002269) from January to June 2011 main business revenue of about 3.77 billion yuan, an increase of 49%; main business gross profit margin reached 47%, 43% increase over the same period last year 4 percentage points; net profit of about 376.36 million yuan, 40.34 million yuan over the same period last year soared 833%. In the first half of the year, the cost rate decreased by 5% to 34.7%; the ending inventory increased by 340 million yuan to 2.9 billion yuan from the end of 2010, down from the end of the first quarter. The turnover rate continued to decline to 1.48. The increase in inventories was mainly due to the stocking of new products, of which the inventory in 2010 had been partially digested. Accounts receivable decreased by 340 million yuan to 600 million yuan from the end of 2010, with an annualized turnover rate of 10 times, basically unchanged from the end of 2010, but still a gap of 16 times over the same period of last year. Owing to the large capital stock, the company's operating cash flow is still negative. The company expects January-September net profit attributable to parent company to grow 120% -140% (Q3 single-quarter growth rate of 17% -40%). Increase in profit from increase in gross profit margin and cost control During the reporting period, the Company's overall revenue grew rapidly, and various channels and brands maintained a good growth momentum. The net profit surge of 833% of the reasons, in addition to revenue and gross profit growth contribution, the effective control of expenses during the rapid growth of net profit obvious role. During the reporting period, the Company's total sales, management and finance expenses totaled about RMB1.3 billion with a fee rate of 34.68%, a decrease of 5.05 percentage point as compared with 39.73% of the same period of previous year. During the reporting period, the Company's sales expenses and administrative expenses increased by 23.49% and 27.36% respectively as compared with the same period of last year. The growth rate of expenses was much lower than the growth rate of revenue and gross profit. At the same time, the above two items accounted for a certain drop in the proportion of revenue over the same period of last year. Fang Junping, a researcher at Guoxin Securities, pointed out that in the first half of the year, the operating efficiency of the franchise system of the Company increased by over 20% and revenue growth was 55%. In 2010, the company joined the net expansion of stores 629, by the end of June 2011 nearly 3,400 stores, franchise stores and companies to increase supplier support efforts to improve the gross profit margin together to promote the company's affiliate system revenue growth of 55% to 1.873 billion Yuan, franchise system operating profit of 400 million yuan. In the first half of the year, the Company paid a deposit of 80 million yuan for its supplier's production. Direct inflection point has emerged, revenue growth of 44%, 2% profit margin improvement track established. After the company listed vigorously to expand large stores and huge investment in the MC brand, resulting in direct business system in 2009-2010 did not contribute to the overall profit for two consecutive years, after the second half of 2010 Direct Main Store and MC re-planning, 2011 In the first half of the year, the direct sales stores of the Company increased by about 100 to 800, while the direct sales system realized a revenue of RMB1.897 billion as scheduled, an increase of 44% over the same period of last year and a profit of RMB40 million. In the first half of the year, the Company paid about 330 million yuan of rent, an increase of 27% over the same period of the previous year. The direct selling expense ratio decreased steadily. MC series of healthy development of rapid development MCKIDS from the brand point of view, this year Meters / bonwe (MB) brand division continued to support the franchise channel support strategy, franchise channels terminal stores steady growth; ME & CITY brand after the pre-adjustment, comparable revenue and new expansion this year Channels have maintained a stable and healthy development momentum, and to achieve the rapid development of children's clothing ME & CITYKIDS brand. CITIC Securities researcher Li Xin and Ju Xinghai analysis pointed out that the company MB series is more complete, MC series is expected to 2012 profit. MB brand product development and branding gradually mature operation, including urban series, the introduction of children's clothing series to product categories more rich, "Transformers" advertising implants are also very creative; MC brand is improving the improvement in efficiency, 2012 Is expected to profit and join; "state purchase" platform integration of online and offline resources, is expected to begin to profit in 2012; the future the company is also expected to introduce strategic investors to open up space for development. Cheng Yuan, a researcher at Huatai Securities Research Institute, pointed out that in the first half of the year, the MB brand's product design and brand marketing capabilities continued to improve, and the terminal retail management capabilities continued to improve, significantly improving than the same store floor efficiency. MC brand into the channel of benign development, MCKIDS brand rapid development. MC brand stores this year, comparable revenue and new channels of development have been steadily growing, showing a good momentum of development.

Bar capacity: 100g (3.53 oz)

Item: MPK-WAX-001YU
Description: Plastic clamshell  
1 Carton = 1000 pieces 
Carton size: 650 x 430 x 450 mm = 4.45 cubic feet
N.W: 25.5 KGS (15.2)

G.W: 26.5 KGS (16.2)


Minimum order quantity requirement = 10,000pcs = 10 cartons = 255 KGS = 44.5 cubic feet

1 x 20ft container = 208,000pcs

1 x 40ft container = 450,000pcs

1 x 40ft high container = 510,000pcs



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