Signing France Day International Fashion Week staged "Blue Heart" 2011 is the first year ZUOAN left bank apparel brand implementation of international strategy. As the final year of departure, ZUOAN left bank apparel will be released next month (October 26) in Beijing 798 fashion Holy Land - D. Park Art Center released ZUOAN left bank men's spring and summer 2012 fashion trends, the theme of "blue heart of". This is also the first China Fashion Week China International Fashion Week's first men's show. James Hong, ZUOAN's left bank apparel CEO and chief designer, said the release of ZUOAN's left-bank apparel trend is of great significance after the debut of the International Fashion Week at the NYSE earlier this year. Previously, ZUOAN left bank apparel was invited to participate in the Bangkok International Fashion Fair in Thailand and Paris, France's NEXT (who is the next) fashion show, respectively, completed in Asia and Europe fashion stage debut, the "Chinese clothing designer brand" concept and Design concept of environmentally friendly products by the professional field and commercial double praise. James Hong said ZUOAN's left-bank apparel brand "International Year of Sailing" was launched in 2011. Although its listing time is still short, its listing is favorable. ZUOAN left-back apparel has adhered to "brand internationalization" and "market globalization "," Marketing internationalization "three concepts, the apparel design tentacles extended to Europe and the United States and Japan and South Korea, channel development, ZUOAN left bank apparel launched the" deep plowing plan "in the front-line market formation and international competition pattern of brand, strengthen The second and third line market shop efforts. Towards the end of October, the internationalization strategy of ZUOAN's left bank apparel reached a "mini-climax" in October, achieving a "centralized explosion" at China International Fashion Week. The China Fashion Week China International Fashion Week on stage, ZUOAN left bank costume design team will present a perfection 2012 spring and summer fashion trends release showcase ZUOAN fashion series and elegant series of two series. Release show period, ZUOAN left bank apparel will also hold a press conference and sign (continued) ceremony, Hongshan (Zhan) will represent ZUOAN left bank apparel board of directors, respectively, and internationally renowned fashion and lifestyle research institute Paris Nelly Rodi Nailuo Luo Di design firm renewal, and the Japanese new generation of fashion designer Gang Tian Hao signed. It is understood that ZUOAN left bank apparel and Paris Nelly Rodi Nailuo Di design firm signed nearly a year, the effect is significant, the relevant work is progressing well, so the two sides reached the renewal intention to further cooperation in depth. As Japan's new generation of trend and commercial fashion designer's representative, Haota Ko and ZUOAN left bank apparel cross-border cooperation, will be precise positioning in ZUOAN left bank apparel upcoming upcoming "new trend" series of product development work. In September this year, Paris WHO'S NEXT exhibitors (who is the next one) fashion show, many international trading companies have Zuoyan left to negotiate the brand's international agency cooperation intent. ZUOAN clothing market as the first international landmark, the fashion week ZUOAN left bank apparel or sign the first batch of international agents, is expected to be the fastest next year, Milan will open the first store ZUOAN left bank. James Hong said the company has embarked on establishing an overseas trading business to further expand its presence in Europe and Japan and South Korea. The signing of the Japan-France team of designers is to ensure the internationalization of its markets at the product level. According to James Hong, 2012 is the ZUOAN left bank apparel "deepening internationalization strategy." Around the international performance of the brand, product fashion upgrade, domestic channel development, single store performance improvement, terminal VIP interactive marketing and other five plates work carried out in 2011, the preparatory work is inadequate. At the same time, has successfully held the 15th China Fashion Week China International Fashion Week will be the first "electric shock", T Taiwan change "film studio" - ZUOAN left bank clothing trial entertainment marketing, participating in the Hunan TV 2012 spring fashion inspirational drama "gorgeous A family "will be in ZUOAN left bank apparel spring and summer 2012 fashion show release T stage shoot drama. As the drama aired on Hunan Satellite TV, by the end of 2011, the internationalization strategy of ZUOAN's left bank apparel will usher in a new round of climax to fully demonstrate its brand integration of three major elements of "entertainment, fashion and internationalization" during the year, Achieve perfect ending.
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