Offside juvenile equipment: brand children's clothing how to hold the market?

At present, the Chinese children's wear industry has formed a new pattern of centralized brand in Beijing, Shanghai, Guangzhou and Shenzhen, with Guangdong, Foshan and Zhejiang Zhili as centers, Fujian Shishi, Zhejiang Yongjia and Jiangsu Changshu as their main production bases. As some well-known big-name apparel brands enter the children's wear manufacturing industry one after another, the market structure of the children's wear industry has undergone significant changes. Seven wolves, Li Ning, Shanshan, Anta and 361 Degrees all went into the children's wear industry with large- This aggressive posture, the emerging brand of professional children's clothing has brought tremendous pressure. Since the 1990s to the beginning of the new century, the Chinese children's wear market has undergone tremendous evolution in these 10 years. There are few high-end children's wear on the market, most of which are concentrated on the wholesale market. At the same time, some children's clothing industrial bases are constantly groping for space in the international market. For example, Shishi children's wear has become an important purchasing base for foreigners who have fixed their children's wear all the year round. Following the development of the children's wear market, the number of children's wear brands in the first-tier cities in the PRC increased rapidly and catching up with the growth of the brand women's wear and becoming a huge influence in the apparel industry. At present, the wholesale children's clothing faces many problems, such as the weak R & D strength in the manufacturing industry, the shortage of qualified personnel, the downward trend in the number of high-quality employees, the weak market influence, the inadequate marketing team, the limited market expansion capacity, etc. These are wholesale Children's clothing problems. For the brand of children's wear, it has a strong core competitiveness, strong ability of independent innovation, marketing team of professional, large, expanding the scope of the region continue to expand, covering a wide range of self-owned children's clothing are implemented homegrown way , Such as Guangzhou off-bit juvenile wear / children's clothing, specializing in the development of offside apparel, design, production and sales, both first-class brand services, virtually enhance the brand's internal strength and market competitiveness. Although the brand of children's clothing occupies a strong position in the children's clothing market, most brands do not choose to go international, but are stationed in the domestic market. The steady and rapid development of the children's wear / children's wear brand tells us that in the second and third tier cities in China, Consumer market is the right position, the export of children's clothing is not able to achieve such a good result, because the export of children's clothing and more in the Middle East and other countries and regions as the main target, do not take the high road, children's wear products, unit price is not high, low added value, The development prospects are very bleak. Address: Jiahe Street, Baiyun District, Guangzhou Jia Nan Jia Jun Industrial Park Merchants Hotline: 020 -61193083 Offsides installed the official website: http://

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