Eurovet organized by the French company "Seventh Shanghai International Lingerie Show" will be grand opening October 18, 2011 Zhi 19 at the Shanghai Exhibition Center. With its brand new image design, this exhibition will realize its new strategy and put forward the concept of "two exhibitions and one grand event" for the first time. Asia International Lingerie Swimwear raw materials OEM processing exhibition aims to achieve Eurovet International Interfiliere brand in 2011 the international strategy of globalization; Shanghai International Fashion Underwear Exhibition is committed to the establishment of domestic or foreign brands or the development of local marketing network.
China is a big country in the production of underwear, but also a big consumer of underwear. Nearly 20% of the growth rate of China's underwear is a perfect proof of its development space that can not be underestimated. The current Shanghai International Fashion Underwear Fair in the central hall full view of the " brand underwear salon" and " Famous College" two major brands Pavilion: Underwear brand underwear Sharon will blend the world's top underwear brand; and "Famous College" is Eurovet to promote Emerging brand development and dedication to build, the participating brands in fashion, creativity, culture and brand management, compared to their counterparts have their own uniqueness. Shanghai International Fashion Underwear Fair not only provides the brand with a great opportunity to stand out, but also to franchisees, distributors, investors, regional agents and are looking for new blood at home and abroad well-known brand provides a platform full of surprises. Let us hear from the "brand underwear Salon" and "Famous College" on behalf of the exhibitors' voice, preview some of Shanghai International Fashion Underwear brand trends now!
Q = QUESTION, S = SIMONE PERELE, K = KUNERT, T = TITI & FIFI, N = NUBRA
Q: Please briefly introduce the characteristics of the brand. What do you think your brand is most attractive to women? How to reflect the brand's style in the underwear market, to attract consumers?
S : SIMONE PERELE Founded in 1948 by Ms. PERELE, her lifelong philosophy is that women's bodies need to be liberated to manifest their natural beauty. Today, Ms. Pérèle's children are still committed to maintaining this philosophy in the family business and constantly designing underwear for sexy, elegant and refined women. SIMONE PERELE's own history has been intertwined with the development of society as a whole, elegant, sexy, attention to detail and unparalleled comfort, her reputation is built on the French-style world-renowned high quality.
K : KUNERT Hosiery is renowned for its high level of innovation and added value, such as the Cool Series in the EFFECT collection, which contains a cooling factor that keeps your legs fresh in the hot summer months. At the same time, EFFECT series also introduced the silk warm, silk tough and flight attendants series also have their own characteristics. Our other hosiery brand HODSON has been leading the fashion trend. In order to highlight the advantages of KUNERT and HUDSON, we specially produce Chinese product brochures for our marketing outlets in China.
T : TITI & FIFI brand concept is underwear fashion, the product into a rich sense of design elements, such as our own development of printed silk, pleated halter straps, etc., are favored by the fashion women. As a result, our next new product will continue to be bold in design excellence on the basis of quality and comfort.
N : NUBRA is a kind of invisible bra, internationally known as Silicone Bra, NudeBra, which has been popular in the United States since the late nineties of the last century and quickly swept the world. At that time, the American market came with the "revolutionary third generation bra" Describe it. As the sole representative of the third generation of bras, NUBRA®X will be recommended to the first-tier and second-tier cities in Mainland China by the media for 25-35 year-olds who like free and fashionable white-collar women. Through the construction of marketing outlets, the majority of fashion women will experience Opportunity.
Q: What are the difficulties in the development of the Chinese market? How to overcome the brand?
S : Chinese consumers seem to be influenced by others in fashion and lifestyle, and like to influence others. Buying behavior is often driven by the expectation of "showing quality of life." When it comes to underwear, buying behavior should have more reasons to drive: underwear is more based on their own feelings, rather than others on your feelings. More and more customers are aware of the intrinsic value of high-end underwear in the Chinese market is one of the key points of success.
K : Although we have started to provide training and education programs to agents, most regional distributors do not have very good experience in the retail of high-end European products. We will also provide a wide variety of Chinese sales materials and product brochures in the future.
T : In China, most women's brand loyalty to underwear is quite high. In this regard, our strategy is to promote their own brand concept - underwear fashion, which is another form of underwear, another demand for another market.
N : NUBRA®X stands for freedom, style and avant-garde. The audience in China is relatively narrow and its sales outlets are relatively cautious. However, the company will disseminate NUBRA's concept of fashion and freedom to fashionable women in China through a large number of advertising and product experience activities. Through the layout in first-line department stores nationwide, the company will experience more opportunities for consumers.
Q: Eurovet first proposed "two exhibitions and one feast" this year. To achieve international strategic Interfili è re brand of globalization, Asian International Exhibition lingerie swimwear raw material OEM stunning debut, while Shanghai Mode Lingerie brands pushed to put the strategic heights. In recent years, Eurovet has devoted himself to creating a well-known college of famous products incubator. As a famous college exhibitors, how do you think of it?
T : As an exhibitor, we are full of expectations of famous institute. She is a highlight of the show, which can attract domestic and international underwear industry experts, buyers and franchisees to discuss the development trend of underwear. She will increase brand awareness, but also bring unlimited business opportunities.
N : For manufacturers, Shanghai International Fashion Underwear Fair is a good platform, we can show the advanced technology and ideas; for the audience, it is to understand the function of underwear products and the development trend of a concentrated event.
K : KUNERT decided to join the prestigious academy to present the new concept of our retail store. We need such an open atmosphere to attract domestic retailers and regional agents.
Q: What is your appeal for this exhibition? Now many underwear brands are actively looking for partners or agents to develop the market, may I ask what your agent requirements?
S : We believe in complementary advantages. SIMONE PERELE has 63 years of experience in the underwear and tights market, which is one of our strengths. We want to seek partners who can complement each other's experience, perfect integration of the two skills, to enter the Chinese market.
K : KUNERT does not look for an agent. We want to expand our existing retail network and find more regional distributors and store partners in all regions of China. KUNERT China will support all regional distributors, the specific operation will be implemented by the general distributor in China.
T : First, agents and brand companies as a whole, on behalf of the company's brand image, should have a strong sense of responsibility and team spirit, and secondly need to have a certain degree of economic strength and market development capabilities.
N : The purpose of our participation in the exhibition is to recommend to the majority of Chinese female friends the concept of freedom and fashion of NUBRA through this professional platform. Agent is our partner, is the so-called all firewood high flame!
Q: In the upcoming exhibition, the brand will bring what kind of new product, what is unique?
S : From the concept of SIMONE PERELE and her pursuit of perfect personal comfort, we introduce Aloa-Vera lace2011 spring and summer new products, she has excellent fit skin characteristics. In the new autumn and winter, we will launch Caressence series. "When underwear hugs skin," this collection of handcrafted aloe lace and the most advanced spacer 3D combine perfectly to create the ultimate fit and comfort.
K : KUNERT presents the entire EFFECT range of products, including the latest styling products, for the perfect shaping of the body and legs, as well as KUNERT and HUDSON fashion hosiery.
T : At the show, TITI & FIFI will showcase its 2012 new collection, which includes underwear, sleepwear and homewear. They will be fashion show with a way to show, like a fashion blockbuster.
N : NUBRA presents invisible bra with strapless, strapless, multi-pattern, long-term wear and other characteristics. She will make women fully enjoy the feeling of freedom, without losing the sense of fashion.
Q: What do you think about the underwear trend in 2012 ?
S : We think the trend is continuous. In the past few years, the direction of the trend is more and more comfortable, more and more respect for the body's choice. Never forget that the first thing a woman wants is its natural grace, which is never compromise!
K : I think that shaping products will be the future trend of underwear and socks.
T : Ecology and environmental protection are bound to be the trend of the industry. We will strictly control the materials and packaging products, as far as possible the choice of environmentally friendly materials.
N : Modern bra after decades of development, already have the comfort and functionality. There will be a whole new breakthrough in environmental protection and freedom in 2012. New technologies and patents will continue to emerge.
For more information, please visit:
Asia International Underwear swimwear OEM processing of raw materials
Shanghai International Fashion Underwear Fair
Or please contact:
Exhibitor: Lu Yahong Doris LU Ge Hao Avril GE
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E-mail: [email protected] E-mail: [email protected]
Audience: Gu Yiliang Lacey GU Cold Dawn Trency LENG
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E-mail: [email protected] E-mail: [email protected]
Media: Zhu Min Monica ZHU Yao Meizhen Jenny YAO
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E-mail: [email protected] E-mail: [email protected]
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