Zara Beijing World Trade Center brand display and intimate cloth

Zara Beijing World Trade Plaza visit: brand display and intimate layout Inditex Group, the world's top fashion retailer, opened its first Chinese store in Shanghai in February 2006, and opened its first store in Beijing on February 1, 2007. The listed Spring-Summer 2007 collection came to consumers at the same time. The shop located in the World Trade Plaza is designed by the Zara architectural design team at the Spanish headquarters. The shop image and the layout of the shop are globally unified. It is the latest model in 2007.

The Zara site of the World Trade Plaza is Beijing's newly developed and constructed commercial real estate. It is adjacent to Beijing's fashionable commercial coordinates - China World Mall. It is also home to the business district together with Zara, as well as the famous Hong Kong gs it company. Multi-brand stores and three fashion brands under the Danish "best seller" fashion group. It seems that in the early stage of Zara and only, vero moda, it masking the outer wall for decoration, the rich atmosphere of competition has already filled every rental shop in the World Trade Plaza.

Bright lighting, eye-catching brand zara logo, and giant posters attract customers' eyes for the first time.

The zara store in Beijing has an area of ​​1,500 square meters, divided into upper and lower floors. The first floor is a street frontage store. It can be accessed directly from the street. At the same time, 3 entrances are opened in the World Trade Center Shopping Mall and the women's area and the first floor are entered separately. The second floor of the men's and children's clothing area.

(Inditex Group opened its first zara store in China in May, 2004 in Hong Kong International Finance Center. Now, there are five zara stores in Hong Kong, and two zara stores in Nanjing Road and Times Square in Shanghai. The store is its eighth store in China, and in the Asia-Pacific region, this store is the 59th store dedicated to zara, and in the world, she is the 3100th store dedicated to zara.As of today, zara has already entered Europe. The 64 regional markets in the United States, the Middle East, Asia, and Africa. According to the latest annual report of the Inditex Group, its sales still reached 3.7 billion euros in 2006, with a net profit of 295 million euros.)

Zara has a lot of the best in the world. For example, the fastest leading speed - 13 days; the largest number of clothing models - 12,000 models / year; the longest underground logistics conveyor belt - the logistics belt laid by the Spanish headquarters underground is up to 200 kilometers; and the most extravagant distribution - air delivery of new models Products; ... ... Today we have to analyze is Zara's other world - the fastest display reaction speed!

There is a fashion media evaluation: Zara's window is more predictive of fashion trends than the fashion trend of big fashion magazines. Many fashion editors have no time to capture and edit the new fashion. Zara can often be published through the window some time in advance. The reason is simple: zara has more than 200 fashion designers in major fashion cities, gathering fashion information at any time, and developing the most popular fashion models. Compared with the fashion editors of fashion media, their team is bigger and their fashion skills are more professional. , And have the most direct way to spread - 3,100 zara shop windows in the world!

Zara's fast terminal display feedback speed and strong design strengths are the guarantee for the Zara window to be able to quickly lead the fashion trends of the world. The fashion boutiques that have just fallen off the footbridge in Paris and Milan Fashion Week can't be processed or modified by fashion editors. More than 200 designers from zara worldwide have developed and become popular consumer products. After the fastest display feedback from the terminal, The first time in the Zara store appeared before the consumers.

Display Design In Zara's shop, simplicity is its most basic function and purpose: to maintain the brand image and achieve sales. The function takes into account the aesthetic aspect of the display, visually conveys the best wearing state of the garment, and the rational planning and configuration of the merchandise display facilitates merchandise management and promotes sales.

Zara's window model is no less visually appealing than a real fashion girl. The modelling style and line of sight take care of customers in all directions. The clothing worn is the new fashion of Spring/Summer 2007 and provides popular guidance. Frames and curtains imitate the structure of the locker room. The height of the three-sided pull-out curtains has been carefully designed to create fantastic visual enjoyment in a transparent space combined with structured lighting. Different angles of lamp fittings, white sofas, soft cushions, and exquisite high-heeled shoes show the luxury of high-end urban women. Half-open curtains show a sense of mystery and a dynamic sense of dress.