Dining out should be part of the salesman's work. Many unfulfilled agreements can be reached at the dinner table; many of the contract details can be resolved through meals; many businesses that are not negotiated can be negotiated through a meal. Therefore, the dinner should be very important in the salesperson's work. There are many salesmen who are not willing to eat, but they are counterproductive. They have to do things because they have spent money on meals. Through this article I want to talk about how to treat guests for dinner.
A good salesperson will have a very careful plan before eating, and will give a clear definition and task. That is, the classification of meals, whether it is a working meal at the mouth of the meal, or a meal for the purpose, is to contact the emotional gathering, or to celebrate the successful celebration of the cooperation; because the nature of the meaning of the meal is different, the purpose to be achieved is different. Therefore, before eating, I must be clear in my heart. That is to treat the guests to eat before the trick: to eat for the purpose.
Because of the different meanings of eating, the people who are going to participate are naturally different. I found that many salesmen ask customers to eat, and do not choose the people who accompany them. As a result, the people who accompany them will not speak, or they will speak very much. After a meal is finished, the business is not discussed, and the friends and customers are allowed to go. Become a friend. Therefore, the second measure of eating guests: carefully selected to accompany the staff.
The third trick for guests to eat: know how to be polite and arrange a seat. At this point, many young salesmen are not very concerned. When the guests are eating, the arrangement of the seats is not long-term, and the customers are not offended. Especially when banqueting government officials or elders, they must be arranged in order. When we enter the restaurant, the position directly to the door is the main guest seat, the right hand of the main guest is the second guest, and so on. The left hand side of the main guest is the main escort. High seating, and so on. Of course, depending on the nature of the meal, adjustments can be made but generally do not violate the principle of politeness.
According to the nature of the banquet, it is necessary to maintain a different atmosphere. If you want to solve the unfinished business of the contract or to solve the problem, you must first listen to the customer's opinions, and then make appropriate negotiations according to the situation. Don't just forget to negotiate and forget to eat. Eating and drinking is a lubricant for negotiation and tackling. When there is a cold spot, drink alcohol to activate the atmosphere. The fourth trick for guests to eat: eat and talk, eat and talk, everything is to achieve the purpose.
No matter what kind of food you eat, don't appear: drink too much, talk nonsense; when a woman is present, don't talk about it; don't swear, don't forget, eat. To be active, elegant, witty and humorous, don't make jokes. For the sake of profit, you will fight for each other, but you must be polite.
In short, dining is also a kind of learning, is an indispensable means of your sales work, used well, no advantage, bad use will also affect sales performance, offending customers.
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