Throughout the modern marketing of the West, it combines the traditional Chinese humanities and the market environment with Chinese characteristics. I found that comic art and modern marketing have the same effect! In the art world, there are “speakingâ€, “learningâ€, “comic†and “singingâ€. It is called “screamingâ€, “calling†and “specializingâ€, which is referred to as the “seven brushes†of marketing people. How to use yours? The "seven brushes" are for your consideration only.
One said: communication and feedback.
"Say" is to use language as an art, and eloquence is a basic skill. The "speaking" of cross talk and the "speaking" of marketing work are different from the "speaking" of life. "Speaking" stems from life higher than life, "speaking" must be beautiful, and the words must be positive and round, and must be prioritized. People's opening is not a good thing. It is said that there must be listening and analysis before. The higher level of "speaking" is as good as singing, and the marketing "speaking" is more about the exchange of information and timely feedback.
Second study: learning and innovation.
The concept of "learning" is more explicit. The so-called "learning" is to learn other forms. If you want to attack something, you must first sharpen it. A marketer's learning of product knowledge and professional knowledge should be continuous, and gradually accumulate to form a complete system. Learning is not a single imitation of the gourd painting, one must learn to be like, the gods are all ingenious, the second must have the induction and analysis of the soul, and the third must add their own innovative ability and update speed.
Three teasing: ideas and plans.
The "comfort" of cross talk is the performance of the idea, and will incorporate a lot of planned and creative body movements. How to meet the market, understand the needs of customers, and attract customers to the "gas field" of your sales ideas. The same plans and ideas are also an important part of the overall marketing process. The idea determines the way out and the plan focuses on the details. In modern marketing, there is a good marketing person who must be a combination of the three: the philosopher's wisdom, the spirit of the missionary and the artist's expressive power.
Four sings: image and packaging.
"Singing" is actually an empty shell with no content in the cross talk. The code is all edited by himself, and the purpose is to enrich the content. In modern marketing, there is an inseparable relationship between personal image, product image and corporate image. How to scientifically package and select is especially important. In order to improve the exposure rate, the product needs image coloring to attract the eye; the image, spirit and personal quality of the marketer directly show a corporate connotation and level.
Five shouts: publicity and promotion.
"Crying" is intuitive and proactive. Selling what you have to drink, doing products without advertising is like looking at a woman in the dark. Promotion and media promotion have become one of the indispensable instruments for marketers, but marketing is not a sales promotion, and it must not be sold on the street. For example, in the past few years, when the promotion was spread, the ambulance of the insurance clerk, the opening of the bus on the bus, and the like, it was very disgusting. According to the product characteristics of the industry market, clear and effective differentiation and media referrals to the correct judgment, targeted.
Six calls: stimulating and promoting.
Calling is a passionate catharsis. The so-called "moving emotions" is by no means disease-free. For example, the cat called spring is very attractive to the opposite sex! It is emphasized that in a specific environment, it is the expression of inner and outer emotions, which is further deepening and bottoming out. As a well-marketed marketer, you should be familiar with this road. When you call it, you must be spared and hysterical! Teacher Zhang Jingui is a singer who belongs to the "call".
Seven specialties: patience and perseverance.
As the saying goes: surgery has specialization. It is better to dig a hole than the ten wells. Among the contemporary marketers, there are many senior migratory directors, including the “migrant birdsâ€. This is in fact a cat fishing and a monkey picking corn. Especially for some industrial and durable products, the pre-heating period in the market is half a year, and one case can be done for three years or less for one year. No patience and perseverance can't be done! Businesses also need to have the patience to cultivate and explore the potential of marketers, rather than adopting a cyclical blood transfusion model.
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