Jiangsu has a long coastline, along the Bohai Sea line to the west, can reach Central Asia and Europe; along the “Maritime Silk Road†to the east, it can reach East Asia, Southeast Asia and even Africa, so it has become an important crossing point of the “Belt and Road†strategy. . With regional advantages, Jiangsu's industries have used existing resources to “go global†to achieve industrial transformation. As the traditional pillar industry of Jiangsu's national economy and the important civilian production industry, how does the textile and clothing industry rise rapidly in exploration and use strength to open up new development space in the international market? In this regard, the reporter conducted an in-depth interview.
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Product output path out
The reporter learned from the Provincial Textile Industry Association that Jiangsu is the largest province in China's textile industry. In 2016, the main business income of the whole industry was 1,510.30 billion yuan, ranking first in the country. From January to May of this year, Jiangsu's textile and apparel exports totaled 176.94. One hundred million U.S. dollars. On such a huge basis, to realize the continued development of the industry, more companies must be brought overseas.
In the eyes of many people, when companies go out to OEM, the products are exported, but it is not. In an interview with reporters in Wuxi, Shen Chunhong, an industry manager who has been in the textile and clothing industry for nearly 30 years, sighed: “OEM processing is only the beginning stage of going out. It’s 'toddler’ and it’s up to you to win your own. Market, we must sail to sail!†Originally, along with the expansion of industrial scale and changes in market demand, labor costs, land, energy and other production costs continue to rise, OEM orders, manufacturing companies to obtain less than 10% profit to price war The development model of winning with quantity no longer adapts to the province's textile and garment industry.
Xie Ming, president of the Provincial Textile Industry Association, told reporters that product output is only the first step in the province's garment industry. With the advancement of supply-side reform in our province, the traditional textile and clothing industry needs to make a transition. It will inevitably have to make strategic adjustments based on its own resources, and will continue to gain insights, excavate, and meet consumer needs. It will take the initiative and reform and innovate according to changes in market demand. Accelerate the integration of upstream and downstream resources in the industry, and in-depth layout at the industrial chain level. At present, many companies have changed from "advancement from big to big" to "advanced from top to bottom."
Capital output ushered in a great opportunity
Under the background of “One Belt and One Roadâ€, the pace of going out of textile enterprises in our province has gradually accelerated in recent years. It is understood that. Through the means of capital output, Jiangsu Textile currently has 84 industrial projects overseas, with involvement in Southeast Asia, Central Asia, Africa, the United States, Europe, and Australia; involving overseas cotton cultivation, processing to wool spinning, cotton spinning, printing and dyeing, weaving, design, and clothing , sales, service, trade and other full industrial chain.
For these companies going out, some people will guess whether the industrial transfer due to deterioration of domestic conditions? Is it because of potential weaknesses and increasing the costs and risks of overseas operations? In this regard, Xie Ming explained: “Going out is a new stage in Jiangsu's textile industry. Their going out is not a simple transfer of production capacity. Whether it is on the equipment or on the technical market, there will be greater thinking and will expand the international textile and clothing industry for our province. The market opens up new space for development."
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The reporter understands that the “numerous, large-scale, and strong influence†has become a “label†for Jiangsu textile companies to go global. Among these companies, the Sihanouk Special Economic Zone, which is dominated by the Red Bean Group, has achieved an output value of 554 million yuan, which is praised as a landmark project on the “One Belt and One Road†initiative. Sunshine Group also officially invests and builds factories in Ethiopia in Africa. The estimated total investment is 980 million U.S. dollars. After the first phase of investment is completed, the production capacity of 50,000 spindles, 10 million meters of worsted fabrics, and 1 million sets of high-grade suits can be formed. Tianyuan invested and set up a plant in Little Rock, Arkansas, USA, and reached a five-year strategic cooperation agreement with the Textile Laboratory of the Georgia Tech University to jointly develop a smart unattended production line. It is expected that the manufacture of garments will be unmanned within five years.
Brand output reaches the highest level
From the output of products to the export of capital, Jiangsu's textile enterprises have made remarkable achievements, but many companies are not satisfied. They have begun to rely on the strength of the brand to allow companies to go further and make overseas investment in Jiangsu textile enterprises stand on a higher international stage.
In the past two years, many of China's top brands have risen overseas and are sought after by overseas markets. However, there are few apparel companies in the overseas development strong “departure†team. However, this situation has changed in the near future. In July of this year, Hailan Home, known as the men's national brand, opened a store in Kuala Lumpur, Malaysia, which opened up a new course for the export of textile brands in our province. At present, many companies have plans to catch up with the brand's output.
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The journey of Jiangsu's textile and garment companies going out has gone through three stages from “learning to learn†to “doing no trouble†to “big stepâ€, and has continuously promoted the brand promotion and globalization layout, and strived to create a global influence. China's own brand of apparel. Xie Ming stated that textile and clothing are also a carrier of culture, a lifestyle and a concept of life that will change the concept of consumption and promote industrial development.
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