Due to overstocking last year, this year's cashmere raw materials shouted for the first time in 4 years! The information uploaded from the cashmere brand's autumn/winter 2014 event will make consumers' eyes brighten. Cashmere sweaters on and off the line will also carry a lot of promotions with “low price windsâ€.
However, the Shenyang Evening News and Shenyang Network reporter learned yesterday from trade associations, cashmere sales stores and other places that, although cashmere raw materials have been reduced in price, the finished products sold in the market at a price less than RMB 1,000 and claiming to be “100% cashmere sweater†are pure. The possibility of cashmere is too low
Cashmere sweaters are sold at a price cut of 680 yuan
In the autumn and winter cold season, the attention of cashmere sweaters as a warm-keeping product has once again increased. Recently, there is news that "this year's cashmere price reduction, cashmere sweater is cheaper than before!" There are indeed some cheap cashmere sweaters on the Shenyang market, prices ranging from a hundred dollars to several hundred dollars.
The decline was more obvious on the Internet. The reporter searched out 4,800 pieces of cashmere sweaters on the online store, many of which are playing half price. There is a 100% cashmere lady's cashmere sweater with the highest intensity, the original price is only 68 yuan after the discount of 680 yuan. According to Taobao data, consumers are very much convinced that these low-priced cashmere sweaters, especially between 82-282 yuan, are favored by 18-34-year-old middle-class consumers. From October 1 to October 21, the cashmere sweater search index soared from 15,458 points to 42,679 points. The transaction index increased sharply from 136 to 390 points.
500 yuan for raw materials / 68 yuan for a single piece
"The 68 yuan gown cannot be a 100% cashmere sweater, and 100% of the cashmere sweater has thousands of yuan." The staff of the Shenyang Apparel Industry Association stated that the quantity of cashmere is very limited and only one lamb is produced. This year's price has indeed dropped. In previous years it was 1.5 million yuan/ton, and now it is about 1 million yuan/ton, which is equivalent to about 500 yuan per catty. This reporter learned that women's cashmere sweater needs 0.6-0.7 kg of cashmere, a women's cashmere sweater costs 300-350 yuan, which is not the cost of cashmere processing into the line, cashmere sweater processing costs, packaging promotion Fees and so on. A staff member from a woolen shop in Northeast Daxue introduced that his 65% cashmere wool line is priced at 980 yuan/kg, 85% of 1280 yuan/kg, 95% of 1580 yuan/kg, and the quality is better. Do it in thousands of dollars.
If the retail price of a long cashmere sweater is 680 yuan, it will be sold at a price of 68 yuan, which means that each manufacturer will lose at least 300 yuan. The saying that online sellers "do not care about the loss for the sake of sales promotion" clearly does not make sense.
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