Cashmere products are textile products in which the cashmere content accounts for more than 30%. In cashmere products, consumers choose to buy more cashmere clothing. Cashmere sweaters are the main varieties. The main features are:
1. As precious as gold, the hair on the root of the wool and on the skin is called cashmere. It is a very precious textile raw material, with low content, high quality and high price. It enjoys the reputation of "soft gold" in the international market.
2. Soft texture, soft gloss, cashmere scarf with fine, soft and smooth features, that silky soft and beautiful natural luster, with attractive temptation.
3. Light and warm: cashmere fiber fineness of about 15 microns, so dense and thin fabric lines, and a natural curl, loose light and air, so good warmth.
4. Comfortable and flexible, cashmere apparel has good moisture absorption and breathability, personal wear, feel comfortable, with a unique feel, rich natural colors.
Industry Overview
With the development of the cashmere industry and the improvement of the people’s living standards, the consumption of cashmere products tends to be popularized and the consumption increases year by year. At present, there are more than 1,000 professional cashmere sweater manufacturers in China, and the production areas are mainly distributed in Inner Mongolia, Zhejiang, Beijing, Shanghai, Shenzhen, Hebei, Shaanxi, Gansu, Ningxia, Qinghai, and Xinjiang accounted for more than 90% of the country's total output. Among them, Inner Mongolia, Zhejiang, Beijing, Shanghai, Shenzhen, and Xinjiang gathered more than 95% of the country’s well-known brand enterprises. , Other manufacturers around the world mainly focus on low-end products and OEM processing.
Now, the following problems exist in China's cashmere market:
1. There is a gap between the brand image and foreign brands, including product image, packaging image, store design, etc. China's cashmere sweater brand does not have its own style in product design, there is a phenomenon of mutual plagiarism.
2. The general lack of brand cultural connotation. A clothing brand to enter the international market to become a truly international brand must have its own brand culture, so that consumers can identify, and to increase consumer loyalty. China's cashmere sweater brand In this area is still in the stage of exploration and imitation.
3. Cashmere enterprises lack the concept of modern marketing. Some companies, especially small ones, have weak research and development capabilities, lack product innovation value, and do not have major breakthroughs in marketing methods throughout the year, and basic management is weak.
4. The brand operation and market network have no unified planning and extensive management. There is no complete system at the customer terminal.
Common quality problems
In recent years, the common unqualified items in the national supervision and inspection of cashmere sweater product quality, in addition to the fiber composition and content, pH value, color fastness, there are -
Dichloromethane Soluble Methylene Chloride Soluble substance is widely used in the production of wool and cashmere knitwear. This substance reflects the components contained in the knitwear that can be extracted by methylene chloride solvent, including natural wool grease. Various additives added in the process, such as spinning oils, detergents, softeners, etc., can increase the softness of the product and make the hand feel better. The high content of solubles in dichloromethane makes it easy to produce odor in the product. Viscosity is sticky, so the national standard is limited to dichloromethane-soluble substances.
Relaxation size change rate Relaxation size change rate reflects the wearing performance of cashmere sweater, but also reflects the quality of raw materials and the level of production technology. If the production companies can not strictly control the weaving process, ironing process, resulting in a loose or small product density Specification products ironed into large-scale products, the size of the product after washing the larger deformation affect normal wear and damage the interests of consumers.
The burst strength of the burst strength reflects the fastness of the cashmere knitwear. The strength of the burst strength is related to the thickness of the yarn and the density of the weaving. The higher the burst strength, the longer the service life of the product. Because of the fineness of the cashmere The fineness of cashmere knitwear is lower than that of ordinary wool knitwear.
Purchase common sense
Cashmere sweater is light, soft, delicate, smooth and warm, and is a knitted product popular among consumers. Cashmere knitwear has special requirements in terms of purchase, use and maintenance.
There are many kinds of cashmere knitwear, including pure textile and blended textiles, combing and carding, single color and jacquard, etc. It is different in many aspects such as fiber content, appearance style, and color pattern. A single "feel", "visual inspection", completely proficient in identifying the merits of cashmere products is a certain degree of difficulty. Consumers can pay attention to the following aspects when purchasing:
Labeling product identification is an effective channel for understanding and selecting products, and it is also a guide to the correct use of products. When selecting a product, be sure to check the product identification to understand the basic conditions of the product, in addition to the product name, factory name, site, specifications, type, In addition to the implementation of standard number, fiber composition and content, certificate, quality grade, washing methods and other content, but also pay particular attention to the cashmere sweater cashmere content, the national cashmere sweater containing cashmere more than 30%, the more cashmere content High, the more expensive.
Strong wear resistance Because cashmere and wool blended products are more wear-resistant than pure cashmere, cashmere products that are blended with a certain percentage of wool are generally strong; pure cashmere is expensive, but not strong enough, and wear resistance is worse than that of woolen sweaters, but Its taking performance is better than that of blended products, and products can be selected according to individual needs when purchasing.
The cashmere sweaters of the same size and the sweaters are significantly lighter than the latter.
Maintenance tips
As a high-grade cashmere product, due to its fine and short fibers, the strength, wear resistance, and pilling performance of the product are not as good as those of wool. Cashmere products are delicate, and their characteristics are similar to that of a baby's skin, which is soft, delicate, and smooth. Elasticity, improper use, easy to shorten the use period.
1. When wearing cashmere products, special attention should be paid to reducing the large friction, and the coat matching with cashmere should not be too rough and hard to avoid the friction damage fiber to reduce the strength or produce pilling.
2. Wearing time should not be too long, should pay attention to intermittent, alternate wear, make it recover elasticity, so as to avoid fiber fatigue damage.
3. Cashmere is a protein fiber, particularly easy to be insects corrosion, coupled with light and easy deformation, so the collection must be washed before drying, stacking a good bag flat, avoid hanging, so as not to overhang the deformation.
4. Pay attention to mothproof when storing, you can put appropriate amount of insect repellent, but it is strictly prohibited to direct contact with insect repellent and cashmere sweater. Pay attention to ventilation, avoid light, and prevent moisture.
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