How does the children's clothing join the crisis of "homogeneous" children's wear brand?

The Internet era has brought a lot of conveniences, such as rapid proliferation of information communication, easy brand promotion, and high-efficiency sharing of resources. However, the over-open market has also brought about the industry's "homogeneous" crisis. Take the children's wear wholesale industry as an example. There are no less than 1,000 wholesale brands of children's wear in Shenzhen and Guangzhou alone. How competitive is it?

"Stand out" has become the ultimate goal of the survival and development of children's clothing wholesale brands. Although the children's clothing market has a broad prospect, a large share and a gradual increase in market demand, the emergence of a large number of “no quality, no guarantees, no visibility” and three unbranded brands has caused the industry to become oversupply. Vicious competition has occurred from time to time, and market confidence has also occurred. Gradually decreases. Who can break this deadlock, who will be the final winner? This question seems to already have an answer.

Originated from Dongguan Humen, Miguo children's clothing products throughout the country are indefinite release of their own charm, trying to break the monopoly of big brands, small brands self-descendant identity "criticism."

And then marketing the easy way out, but also hold quality "bottom limit"

Mention children's clothing, I believe that many mother or children's clothing store owner is no stranger. Because the Mi Guo children's clothing stores are located in large, medium, and small cities throughout the country, it is also a representative of mothers' “good and cheap” brands. The price of children's wear is very close to the people, but the quality is comparable to the international big hand of thousands of dollars. Visitors can also find the official website of Migo Children's Wear. The style of children's clothes here is novel and unique, keeping up with the international fashion trend. All children's wear is very particular about design, collocation, material and comfort. The design style is innovative every month. From which details can reveal the high-end "quality." Light luxury, but also so.

Yes, quality is the soul of the children's clothing, and it is also the key to its ability to disdain the crowd.

“The Internet is an era that focuses on marketing, but if you do not have the quality to do the marketing, then it can only be a flash in the pan.” The responsible person from the Migo children’s clothing brand stated that the apparel industry is one of the industries that have received the most severe impact from the Internet. The biggest drawback of the industry was revealed during the process of touching the net, which is the lack of attention to quality. Many of their peers engaged in marketing, advertising, creating momentum, and finding gimmicks, but they ignored the most fundamental quality issues. As a result, all the short-lived people abound. Mi Guo children's wear does not want to be the witness of the times, but to be the leader of the new era.

It is understood that all products of the Miguo children's clothing are produced according to the industry's national standard product safety and technical requirements. The fiber content and percentage in the fabric meet the national regulations, and each garment is accompanied by a clear certificate of conformity. Many of these brands cannot do this.

Every clothing store owner is online red

Quality is word of mouth and word of mouth is marketing. However, how can we convert word of mouth into sales and convert it into actual profits? Use net red economy. Of course, Mego's children's clothing is not a well-known variety of online masterpieces. Instead, they are the bosses of the mothers and children's clothing stores in the world. They have a precise customer base and they have a huge children's wear market. They have the initiative. The willingness to consume and promote. Mi Guo's children's clothing made full use of these resources. On the one hand, the owners of these mothers and children's clothing shops passed Migu children's clothing brand reputation through mobile phones, shops, and word of mouth; The brand provides thoughtful services and solid quality, making trust-based online red recommendations more stable.

As of now, there are more than 1,300 rice crackers and franchisors and millions of fans of the brand. Many franchisees have been loyal fans of the brand. After seeing the high-end quality, affordable prices and hot development prospects of the Migo children's wear, they can't wait to join the camp of the Migo children's wear to create a better tomorrow for the children's wear industry.

New brands are constantly emerging and market demand is increasing. If children's wear brands are not under the weight of quality, and are not prepared for policy, it is difficult to achieve the proliferation of brands and it is difficult to increase the enthusiasm of the agents to join. This is also the reason why the Miguo children's wear adheres to the “quality and service” line. Currently, the brand has set up an official website and a meando-kids to provide more thoughtful services for franchisees and consumers.