KIPONE (the flag-card king) “converses the trend” and the new product launch conference in the spring and summer of 2013 was held

Following the opening of ten stores at the same time, Chengdu once again became the seat of the KIPONE brand. On September 2, 2012, KIPONE (the flag-card king) held a spring/summer 2013 launch event with the theme of “contrary to the trend” at the California International Convention and Exhibition Center in Chengdu, Sichuan Province. At the new product launch event, KIPONE (the flag-card king) demonstrated to the guests present in the 2012 winter trade fair outcomes, brand marketing strategy, product planning and R&D, and realized KIPONE (the flag-card king) achieved in the winter of the market. Conversely."

Illustration: KIPONE (King Brand)'s boutique men's KP2013 spring and summer exhibition hall

KIPONE (the flag-card king) "Spring Contrast" new product launch conference in the spring and summer of 2013 in the speech of general manager Li Xiang grandly began. Li Xiang, general manager first affirmed the KIPONE (Flag King) 2012 autumn and winter products Beijing ordering meeting, completed the ordering task with an excess of 50%. At the same time, Li Xiang also made relevant deployments for KIPONE brand operation and brand marketing planning in the second half of the year.
In addition, in order to enable the dealers and agents present to be more clear about the design concept and product planning of KIPONE's new products in spring and summer in 2013, KIPONE (King Brand) invited product planning and R&D to participate in the 2013 spring and summer products. Yang Dazhao, the president of the integrated UTA fashion management group in China, gave a detailed explanation of KIPONE's new products in spring and summer. Taiwanese planning expert Dai Honghong, president of Hongchuang Group, made a detailed report on KIPONE's flagship KP image packaging.

Illustration: KIPONE (King Brand)'s boutique men's KP2013 spring and summer exhibition hall

Yang Dayi, president of UTA Fashion Management Group China, believes that clothing consumption has changed from a durable style that emphasizes quality to a variety of styles that follow the changing styles. With the improvement of the overall quality of life and spending power, quality and price are not the most important factors in consumer concerns. Style, personalization, and brand experience have gradually become key consumer drivers. Therefore, KIPONE (the flag-card king) has stepped up the planning of products and strengthened the accuracy of brand marketing. Only through the combination of appropriate product appeal and brand influence can we truly realize the "reverse trend" of the brand.
At present, the global economy is relatively weak, the market and the industry are changing rapidly, and the industry is also very nervous about the growth of the apparel industry. Faced with this “contrarian trend”, KIPONE (the flag-card king) passed this new product launch event not only to show consumers and industries the ability to adapt to the trend, to develop innovation, but also to allow the audience to see the brand's long-term, unique strategy. vision. KIPONE (the flag-card king) firmly believes that taking the consumer demand as the guide, establishing the personality of the brand, perfecting the brand experience will be able to “conquer the trend” and lead the industry.