Since the beginning of this year, with the end of the quota era, China's garment exports will usher in a new round of competition. The focus of competition lies in how the textile and clothing industry crosses the large but not strong traditional industries Hom. Brand is a comprehensive manifestation of the competitiveness of enterprises, is a symbol of corporate personality. The process of creating a brand of an enterprise is actually a process of innovation of the enterprise spirit and enterprise culture, which embodies a unique cultural spirit and business philosophy of the enterprise. In order to become a well-known brand, enterprise products must be given personality, personalization and humanity so that the products represented by certain brands and consumers have a "spiritual resonance". Such a brand is attractive. Brand-building requires overall planning, scientific positioning on product selection, media selection and advertising investment, focusing on audience psychology, highlighting product selling and brand image promotion, so as to promote product awareness through brand promotion. Building a basic ethical framework is the central part of brand building; building an honest enterprise is the soul of brand building. In the Ming and Qing Dynasties, Chinese merchants took honesty, trust and righteousness as the golden rules of doing business. Western economic ethics believed that honesty was the basic moral framework of modern economic exchanges and economic operation, sincerity was due diligence and faith was mutual trust. Honesty is an intangible asset, more important than tangible assets. Tree integrity management style, establish a solid corporate credit system, is to enhance consumer brand loyalty and enhance the reputation of the foundation. First, the company's brand positioning strategy Brand is the link between businesses and consumers, is the most solemn and most important commitment to consumers through products, is the commanding height of market competition. Based on the above view, corporate brand building is an important part of cultivating the core competitiveness of enterprises. Therefore, our company regards brand building as the top priority for enterprises, grasps brand integration in the principle of high starting point and internationalization, and gradually fosters brand image in Consumers mind brand recognition, brand memory, brand associations, establish consumer loyalty to corporate brand, which became well-known brands. Second, the brand building our company has been insisting for many years to create their own brand of clothing, in recognition of foreign brands to bring unprecedented impact on the Chinese national brand, D.JAZZ (Emperor Jazz) is the flagship brand of the Royal Jazz Company, the series of products including leather Jacket, jacket, coat, windbreaker, casual wear and so on, to government officials, corporate elites, urban fashion people as the main consumer group. Brand "high quality, long lasting" as the theme, the work of the United States and the simplicity of the brand concept of clever blend of laid the Emperor's market core position. In order to make the brand more fashion sense, affinity and charisma, the company continued to introduce more than the top foreign clothing talent, the introduction of top apparel talent to the Royal Garments with vitality, whether it is product quality, style, color, or brand concept, There has been a major breakthrough in culture. Although Di Jue apparel brand building road to 2 years However, the Di Jue company six years of experience in garment and apparel business management laid a good foundation for its quality, in the past two years, Emperor brand clothing brand innovation , Achieved a qualitative improvement in terms of upgrading the personnel team, strengthening the research and development strength, shaping the brand style, improving the supply chain management, improving the market's rapid response capability and doing a good job in channel construction. The market network is increasingly sound and its products are obtained from consumers The good reputation, in the past few years the Emperor company dedicated to site promotion, it also shows that Emperor clothing in previous years through hard skills, continue to explore and gain experience, and now get rid of, thriving. Empress company is focused on the "love, love" as the core, innovation as the soul, the Emperor Jue clothing into a well-known Chinese culture brand; rapid response to vitality, as the social responsibility has been to build the Emperor's clothing Into the first Chinese leather brand; quality as the basis, in order to improve product brand contribution rate and contribution rate of science and technology as the goal, the Emperor Jue clothing into a well-known domestic brands. I believe Emperor will usher in a more brilliant tomorrow.
The cheongsam is a body-hugging one-piece Chinese dress for women, also known as qipao and was ROC's mandarin gown. The stylish and often tight-fitting cheongsam or qipao (chipao) that is best known today was created in the 1920s in Shanghai and made fashionable by socialites and upper class women.
Since 1930s, Cheongsam was popularized from young female students to all women in China regardless of their ages and social status. More and more female workers and celebrities put on Cheongsam. The style of Cheongsam also varied due to western costume`s influence. It changed from a wide and loose style to a more form fitting and revealing cut, which put more emphasis on women`s body line. The length of Cheongsam was also reduced from ankle reaching to above the knee.
All long ,people are linked to cheongsam and knitwear -- stitch work.
Cheongsam is a traditional Chinese dress ,to reflect the beauty of oriental women
The cheongsam (qipao) is a dress that can reflect the beauty of Oriental women. If it`s embellished with embroidery, it will be more beautiful...
Hand Embroidery Cheongsam Dress
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