On the Development of Linen Culture after the Commercial Value of the Post-Olympic Games

The London Olympics ended. The Chinese delegation won the award with 38 gold medals and 88 medals. Goodbye to London, but many entrepreneurs took the contract from London to Beijing. They have already smelled the commercial value of Chinese Olympic champions. Sports superstars have become superstars, and clothing advertisements have come one after another. By leveraging on the development of linen culture at this time, this summer's brilliant sports and the perfect combination of green and healthy, flax fabrics are also flying into the homes of ordinary people at this time, and are internationally renowned.

World-class star replacement After the Olympic champions, the advertising boom started from 2004 to 2012. During the three Olympic cycles, the Chinese sports world is truly a world-class sports star. This is mainly because athletics and swimming are the absolute mainstream projects in the Olympic family. This mainstream determines who can achieve success on such projects and will certainly win worldwide influence. In 2004, Liu Xiang broke the European and American monopoly on the track and field project, became "the first man in Asia" and became a superstar. The highly professionalization of basketball and tennis also made Yao Ming and Li Na become spokesmen for Chinese sports.

Compared with Sun Yang's accumulated achievements, it is already a hot favorite for enterprises. After winning the Olympic badminton men's singles final for the second time, it became a new national idol overnight. Handsome, domineering, and popular, Sun Yang and ** both have the conditions for super idols, but will they become the second "Yao Ming" and "Liu Xiang"? Sun Yang, in particular, is 1.98 meters tall and weighs 89 kilograms. He has long-armed arms and clear-cut eyes. Sun Yang is more like a man in Korean and Japanese idol dramas, but his eyebrows are masculine and masculine. The use of "Gao Fu Shuai" to describe it is not excessive, 1.98 meters, sunshine handsome, plus "two gold medals brought to the business value of tens of millions," and Liu Xiang after winning the Athens Olympic Games 12 years ago Slightly similar, the boom came in the summer.

Leveraging the boom to see the continuous interpretation of linen culture and sedimentary culture. The Olympic Games set off an upsurge of endorsements by Olympic stars. This season people also like sportswear. Summer clothes are not only beautiful, but also healthy and comfortable. Let's look at the beauty of this summer sports. Combined with green health.

Flax fibers are the earliest human fibers discovered and used. The history of the development of linen is almost equal to that of human civilization. Experience the extensive use of ancient linen, experience the cutting-edge Italian linen fashion, feel the diversity of French and Belgian flax, witnessed the classic humanities of European linen, but where should our country's flax culture go? More and more domestic people of insight have begun to reshape the Chinese linen civilization. Since the founding of New China, the flax industry has been continuously developed. The planting industry is mainly concentrated in several major domestic production areas. The development of the textile industry is mainly concentrated in the north and in the Jiangsu and Zhejiang provinces. Since the reform and opening up, the hometown of Jiangnan, Zhenze Town, Wujiang City, Jiangsu Province, has vigorously promoted the flax culture. With the momentum of the rise of the great powers, it has become a “famous Chinese town of flax and silk spinning” and “China's linen textile industry base”. Culture stands out. From science and technology, production, quality, variety, to create a complete set of industrial chain heritage linen civilization, set off a new wave of rejuvenation linen culture.

From the introduction of flax raw materials to full-scale application and development, Xinshen Group adheres to the vision of “making the world's flax even more exciting” for centuries, and based on advanced and sophisticated craftsmanship, completely breaks the fiber-fabric-fabric- Home Textile's single-line thinking fully explores the healthy elements in the fine quality of flax and discovers the potential new vitality of flax. It is highly refined and deep-processed. From the initial raw materials, to a full range of applications, clothing, food, lodging, and integration into flax A comprehensive solution for flax carrier with excellent qualities such as breathability, sweat absorption, and sterilization.

Under the promotion of the linen culture, such as "Ma elements", in the solid advancement of Xinshen Group's constant exploration and innovation, linen has become a highlight in China and the world, and the multi-brand strategy of linen family has been promoted by creating a new field of more linen schools. The system has gradually brought the ideal of human health, which is close to nature and green, into reality through the continual breeding of flax culture.

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