In recent years, the growth rate of the export and sales revenue of the shoe leather industry in Wenzhou has been declining and facing severe challenges. Wenzhou shoe leather industry in the face of export "winter" and other aspects, the transformation and upgrading of enterprises is imminent. Together with Xiao Bian for details.
According to the Wenzhou Shoe Leather Association, 800 shoe companies were in the state of discontinued or semi-discontinued due to bleak business in the first half of this year, accounting for nearly 30% of the more than 2,700 footwear companies with tax records. Customs statistics also show that in the first half of the year, exports of footwear in Wenzhou decreased by 1.3% year-on-year. It seems that Wenzhou shoe leather industry in the face of export "winter" and other aspects, the transformation and upgrading of enterprises is imminent. How to turn, how to raise, I believe that may wish to proceed from the following four aspects:
"Transfer" type of operation, "up" stronger to do the main business confidence. At present, many shoe companies in Wenzhou have been involved in real estate, investment, and other fields. Due to the industry's overspread and investment distractions, there are only a few companies that do a good job in their main business and do a good job of diversification. The company "does what it is not familiar with." The manufacturing industry adheres to 10 to 15 years and believes that it is both China and the world. Therefore, the more difficult it is, the more we must adhere to the real economy, and the more we must adhere to the confidence of the main industry. It is necessary to withstand the temptation, but also to endure loneliness.
"Transfer" marketing model, "up" multi-legged sales model. The market is the first, big market big boss, small market small boss, no market to bankruptcy. At present, the market structure of some of the city's shoe companies is relatively simple. "Licking feet" and "single legs" are also subject to the "face" of customers' "negligence and lack of clarity," and their ability to resist market fluctuation risks is weak. As the saying goes, the east is not bright at the west. Therefore, judging from the long-term development strategy, companies should take the initiative to open up a multi-driving "carriage" at home and abroad to achieve a multi-legged walk and not hang on a tree. The market does not believe in tears. Whoever first grabs market opportunities and who owns more markets will be able to avoid business risks first.
"Transfer" R & D type, "l" core competitiveness and discourse power. At present, Wenzhou City shoe OEM shoe abound. On the surface, these shoe brands are "knocking and tapping," and there is no shortage of technology and technology upgrade potential. While doing “marrying clothes†for others, it is also necessary to own and control their own research and development, design, and other discourse powers, and in particular to make breakthroughs in the research and development of footwear technology in new materials and new technologies. With its own technical discourse power, it is equivalent to having a company's core competitiveness and mastering the “bargaining chips†with “Easternâ€.
"Transfer" type of cooperation, "rise" the strategic relationship between enterprises and customers. Under the big tree, it is a good opportunity to develop and consolidate strategic partners with strong financial strength, strong sense of cooperation, and good reputation. In the long-term strategic cooperation, mutual promotion and common development. The strategic cooperation and supply of cold and cold teeth is like marriage. It is far better than falling in love, being a lover, and long-term, because you can't live without me, and I can't live without you.
Development is the hard truth. It is difficult to develop without development. Transformation and upgrading is a means. The fundamental purpose is to improve the ability of the company to make profits and reduce costs. The more difficult the city's shoe companies are, the more they must adhere to the concept of development, do not wait for more than blame, concentrate on construction, and wholeheartedly pursue development.
According to the Wenzhou Shoe Leather Association, 800 shoe companies were in the state of discontinued or semi-discontinued due to bleak business in the first half of this year, accounting for nearly 30% of the more than 2,700 footwear companies with tax records. Customs statistics also show that in the first half of the year, exports of footwear in Wenzhou decreased by 1.3% year-on-year. It seems that Wenzhou shoe leather industry in the face of export "winter" and other aspects, the transformation and upgrading of enterprises is imminent. How to turn, how to raise, I believe that may wish to proceed from the following four aspects:
"Transfer" type of operation, "up" stronger to do the main business confidence. At present, many shoe companies in Wenzhou have been involved in real estate, investment, and other fields. Due to the industry's overspread and investment distractions, there are only a few companies that do a good job in their main business and do a good job of diversification. The company "does what it is not familiar with." The manufacturing industry adheres to 10 to 15 years and believes that it is both China and the world. Therefore, the more difficult it is, the more we must adhere to the real economy, and the more we must adhere to the confidence of the main industry. It is necessary to withstand the temptation, but also to endure loneliness.
"Transfer" marketing model, "up" multi-legged sales model. The market is the first, big market big boss, small market small boss, no market to bankruptcy. At present, the market structure of some of the city's shoe companies is relatively simple. "Licking feet" and "single legs" are also subject to the "face" of customers' "negligence and lack of clarity," and their ability to resist market fluctuation risks is weak. As the saying goes, the east is not bright at the west. Therefore, judging from the long-term development strategy, companies should take the initiative to open up a multi-driving "carriage" at home and abroad to achieve a multi-legged walk and not hang on a tree. The market does not believe in tears. Whoever first grabs market opportunities and who owns more markets will be able to avoid business risks first.
"Transfer" R & D type, "l" core competitiveness and discourse power. At present, Wenzhou City shoe OEM shoe abound. On the surface, these shoe brands are "knocking and tapping," and there is no shortage of technology and technology upgrade potential. While doing “marrying clothes†for others, it is also necessary to own and control their own research and development, design, and other discourse powers, and in particular to make breakthroughs in the research and development of footwear technology in new materials and new technologies. With its own technical discourse power, it is equivalent to having a company's core competitiveness and mastering the “bargaining chips†with “Easternâ€.
"Transfer" type of cooperation, "rise" the strategic relationship between enterprises and customers. Under the big tree, it is a good opportunity to develop and consolidate strategic partners with strong financial strength, strong sense of cooperation, and good reputation. In the long-term strategic cooperation, mutual promotion and common development. The strategic cooperation and supply of cold and cold teeth is like marriage. It is far better than falling in love, being a lover, and long-term, because you can't live without me, and I can't live without you.
Development is the hard truth. It is difficult to develop without development. Transformation and upgrading is a means. The fundamental purpose is to improve the ability of the company to make profits and reduce costs. The more difficult the city's shoe companies are, the more they must adhere to the concept of development, do not wait for more than blame, concentrate on construction, and wholeheartedly pursue development.
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