The first launch|The Haiquan Fund Incubation Project "Shan Wah Man" Intelligent Wiping Machine won the strategic investment of Xiaomi and Jingdong

The pace of life is getting faster and faster, and we are getting lazy in the city.

A new media person who claimed to be the "two girls" once launched a collection of daily necessities during the Spring Festival, "I feel expensive when I bought it, and I don't regret it after I bought it." It was directly planted by various "serious and heart-warning" private individuals. The second girl turned hundreds of long messages several times, counted the number of occurrences of all recommended items, and found an interesting phenomenon: "Electric cleaning supplies" accounted for half of the top ten list.

Image source: two girls

This is no coincidence. A small survey involving more than 500 people may not be universal, but at least a signal is passed. From the very personal matter of buying things, there is a commonality in personality: no matter how to brush your teeth or wash your face. It is still a lining project such as sweeping the floor and washing the dishes. Cleaning this thing can really give us great satisfaction and improve the happiness index.

The advent of the intelligent age is redefining home life. The people in the lazy house must have experienced the pain of cleaning, not to mention the dust that is difficult to reach in the usual corners. The normal cleaning once a day is also the use of the power of the wilderness. As a result, from the household vacuum cleaners in the early years to the smart sweeping machines in recent years, they have catered to the demand for “lazy people” and have sprung up like mushrooms.

"Doing a 'lazy' business is not to say that they are really lazy, but to let them liberate themselves from the heavy cleaning work, to accompany their families and enjoy life." Yu Shaowei, who lives in Ningbo, is one of the waves. However, he did this, initially because of his love for his family.

"I once went back to my grandmother's house and saw that my grandmother was bowing his waist and mopping the floor in the living room. After the water was dragged and dropped, I had to wipe it again with a rag. It was very hard." Mr. Yu had a strong idea in his heart. Can you make a smart mop that makes it easy for people who are older? In two years, a company focused on home cleaning, the “Sow Wow Mantle” was born.

The lazy gospel farewell to the "three sins"

At present, the market size of the intelligent sweeping and wiping machine is not small, but the products launched by various companies are mixed, and many consumers will have such confusion: Is this robot easy to use? Which brand is good? Why is my utilization rate low?

After all, it is now an era of universal face-to-face, and it is no exception to intelligent hardware. Products must not only have "face value", but also have a good "user experience."

We all know that the traditional method of wiping the ground is time-consuming and labor-intensive, can not achieve deep cleaning, and often rework. In the process of cleaning, it is necessary to change the water repeatedly, clean the mop, and twist the cloth. For these problems, Yu Shaowei also repeatedly thought about the development of the "Shu Wah" series of products. However, he integrated these ideas into product design step by step, and the current "SWDK Wiping Robot" appeared.

The wow wow shape design is wireless, the hand is not bent; the model of the human hand rubbing the ground, the vibration friction is performed at a frequency of one thousand times per minute, which is 60-80 times of the human hand; the patented design of the wireless water spray, the handle button It can be sprayed by remote control, and the spray effect is better. The disposable mop made of environmentally-friendly degradable material can make consumers get rid of the dirtyness of the hand-washing mop; and the sound of the wiper works only 68 decibels, which is equivalent to The voice of people talking in daily communication is gentle and not harsh.

The price of such a product is relatively suitable. High product prices and poor user experience are becoming major constraints to the development of the smart cleaning equipment market. In the market, the price of cleaning smart equipment is more than 1,000 yuan, and the product has low practicability and high failure rate, which can not meet the daily cleaning needs of the family.

Combining the current market situation with the current market situation, the intelligent wiper developed for the above “two pain points” is price-friendly and practical, and also solves the traditional mopping

The three sins of “tired, annoying, dirty” provide a new experience for ground cleaning. Statistics show that in the case of cleaning a 100 square meter house, the traditional cleaning method takes 30 minutes, while the use of the wow mantle takes only 10 minutes.

Investment "old driver" Hu Haiquan Qijingong Xiaomi Jingdong blessing

The wow wow, from the Thai-language "Sawadika (Hello)", just listening to the name, it is difficult to guess what kind of company this is, but he won the favor of Haiquan Fund founder Hu Haiquan.

Hu Haiquan's investment decisions are often crisp: "Understand the team's situation, product characteristics, business model, and judge the impact of various factors on the value of the company. After you understand it, you will quickly make the proposed investment decision. Half an hour."

The Shuwa Mandi met with Hu Haiquan and completed the investment agreement for a total of 21 days. During these 21 days, different personnel of the Haiquan Fund team met with the founding team of the company seven times.

“The first and second are the partners’ team. The investment is to be invested. It is necessary to know what kind of team he is. The third time we invited Professor Wang Tianmiao, the top scientist in the robot field, to fly over and carry out intelligent product upgrades; The investment team entered the factory and began to make adjustments. It conducted due diligence on professional finance, legal affairs, and business, and helped the team optimize the organizational structure of the company; the last time I saw it."

The "Seven Palaces" of the Shuwa Mantle have achieved remarkable results. On June 28th, 2016, “Shan Wah” successfully landed in Jingdong Crowdfunding and achieved profitability in the same year. Then the Yuquan team planned the "Yuquan's Double Ninth Festival Gifts" entertainment marketing campaign. On the day of the event, 7700 units were sold with Yuquan IP traffic. The number of Weibo WeChat readings reached more than 20 million. This emerging brand quickly spread, and now sales growth is about 200% per month. At the same time of domestic sales growth, foreign sales have also developed rapidly, and have been successfully listed in more than ten countries in Europe, America and Southeast Asia.

"I will use this wiping machine myself, and I will also send friends. From the perspective of investors, I am also very optimistic about the wireless wiping robot. This product not only saves time and effort, but more importantly it is a Hu Haiquan believes that under the background of innovation, mobile Internet, micro-nano sensors, artificial intelligence and other high-tech rapid development, cleaning and cleaning, housekeeping, helping the elderly and other service robots are also Will definitely fly from the laboratory into the homes of ordinary people.

The outstanding performance of the Shuwa mantle product quickly gained a strategic investment from Xiaomi and Jingdong. The Shuwa Mantle is one of the projects supported by the Jingdong Zhongchuang Ecological Circle “One Hundred and Eleven”. It not only obtained the powerful traffic exposure resources in Jingdong Station, but also the Jingdong Zhongchuang Ecological Circle integrated the high-quality allies in the Alliance. Resources, to provide opportunities for corporate recruitment talents.

At present, Jingdong Zhongchuang Ecology is helping the Shuwa to connect to Jingdong Mall for sales and support it to grow more rapidly on the road to entrepreneurship. Gao Zheng, head of Jingdong Zhongchuang Crowdfunding Business Unit, said in the interview that he will invest 100 entrepreneurial enterprises in the future to support the creation of 10 start-ups with a market capitalization of 1 billion yuan and a start-up enterprise with a market capitalization of 10 billion yuan.

After obtaining the investment of Xiaomi, the Shuwa Mantle became the Xiaomi Ecological Chain Enterprise. The strong support of the eco-chain enterprise supply chain brought by the endorsement of Xiaomi brand has greatly reduced the cost of the product. The next generation of the wow-shaped mantle defined by the deep research and development of the millet technology has produced a qualitative improvement in both function and appearance. . Ye Fengbin, the director of the operation of the wow, told reporters that a product with a strong sense of technology and experience will soon be sold in Xiaomi Mall and Mijia Mall.

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