Little lady underwear: Piaohong market has become prairie potential

Lead language: Suddenly a night of spring breeze, blowing China's colorful lingerie market, and now, all kinds of underwear has become a woman's pursuit of fashion, beauty, health, graceful posture to show the "powerful weapon" underwear dumping is not only a woman. Under the kaleidoscopic underwear world, a young woman, with its unique exquisite design, profound cultural concept and successful brand marketing, has become a "premium stock" in thousands of lingerie brands and is a favorite among thousands of beauty ladies .

小妇人-LITTLEWOMAN

"Slow work fine work" process

"Every process is focused on the heat, attention to fine, delicate, beautiful." A simple "little lady" underwear at least twelve different versions to splicing, four to sixty processes, and for different Functional, must be carefully consider the version type and material.

"It's like a piece of white paper. To become a high-volume artwork, you first need to think about its positioning, composition, tone, underlying art and fashion, underwear culture, comfort, etc., and then slowly coloring And these are just one of the processes underwear manufacturing. "Xu Tingyuan, chairman of Small Women's Enterprise Group, said.

Today, the Asian women's aesthetic fashion focus on the double peaks of sharp, for which you can not use too much elastic cloth, and the wire and shoulder straps should be thicker and mainly memory alloy to achieve the purpose, so the design of underwear After the sketches are completed, we will start to select suitable fabrics for the emphasized functions and fashion, and consider whether the fabrics meet the design priorities before entering the pattern making stage. Simulation models and live models alternately try on to further amend the version and design, until fully fit and the features highlighted by the Oriental women to achieve the perfect aesthetic standards and body size, and then make each size sample to small Volume put on the market and its production feedback on the basis of mass production, which is the reason why small women underwear in the fierce market competition in the rapid occupation of the market and sought after for the majority of beauty and beauty and the rapid growth of reason.

Chinese and Western cultural value concept

Slowly into the field of underwear in the Red Sea market, the young woman not only to blaze siege, and the market performance all the rarest, just a few years time, successfully promoted to "one of the top ten luxury underwear brand", "China Top Ten lingerie luxury One of the brands, "which has been greatly recognized by consumers in terms of brand awareness, market share, product quality, and enterprise scale.

Rooted in Taiwan, embracing Shenzhou, the world's little woman underwear, the cultural value is clever use of Chinese and Western, both picturesque full of artistic elements of China, but also embodies the Western free beauty of women, the pursuit of fashion, release Self characteristics, the classical elements of Europe and China Sui Tang style elegant fusion.

We are free to be able to see the little lady underwear in the "Little Women's Private Square," the major series of products: the song of the forest, Huang Chou Qu, Times, Allure Love, Paddy terraces, wild forest, a hundred years together, a new wire Italy, blue enchantress, West Lake Aria, Cardamon Love are all very artistic and full of poetic, but also a strong heritage of Chinese civilization, Sound of the flute dance into the dream. Wu Hong busy Tianxian celebration? Linyi pool, bath bell 磬, bow but Mu people King Bridge water with Heming, Gone with the Wind shake flowers shade. Head has been static, half-masked lute most printed. " The first "fairy × small woman" from Xuxing Yuan, the chairman of Small Women's Enterprise, may prove the essence of its brand culture and corporate culture.

Emotional Marketing with "Mind Whisper"

小妇人内衣:市场飘红已成燎原之势

"Emotional is to maintain the brand's link, if the first-line brand can not deeply affect the emotional resonance of consumers, the two can not be conspicuous emotional pass understanding, the brand is difficult to obtain the trust and recognition of consumers, the small woman through the promotion of brand culture, To emotional marketing, foster consumer feelings of the brand, so that consumers of the corporate brand 'fond ". Xu Tingyuan, chairman of the small woman business said.

In addition, the success of a small woman also benefited from the small but will be, such as manager etiquette, professional guidance, business training, emotional maintenance of consumers, tailored, market feedback and everywhere for the sake of consumers; , Always take the high road, through its unique concept of cultural values, quality service, practical and courageous marketing concept and other consumers and set up a bridge of emotional communication.

Little Women has become a prairie fire: three years to increase three thousand underwear to join shop

Check the history of the development of a small woman, we found that: Founded in 1971 the Little Women Group, after more than 30 years of operation, has developed into a Hsinchu Industrial Park in Taipei, China covers an area of ​​more than 300 acres and has employees More than 2,800 large multinational modern enterprise groups.

Small women's enterprises not only headquartered in Taipei, Guangzhou, Guangzhou City, the establishment of a small woman underwear Co., Ltd., and the production line at the same time set up in both places, in order to better serve the Chinese mainland market.

In 2007, Smaller Women's Enterprises set up Singapore's Little Women's Underwear Co., Ltd. in Singapore. In 2008, the company extended its business development to the fashion capital of Paris and the Paris Little Women's Underwear Co., Ltd. in Paris.

Small women's enterprises through the promotion of product quality, enhance service standards, cultivate brand culture and corporate culture, strengthen emotional marketing, with the international trend of synchronization, in order to meet every consumer pursuit of the trend of self-Qili's vision and work hard, and now Of the young woman not only by the majority of consumers, but also to generous joining conditions, a good business model and the majority of franchisees and agents optimistic, setting a three-year increase of 3,000 franchise stores gratifying results, a small victory By wisdom, victory over yangde, perhaps this is where the success of a small woman underwear.

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