Business casual men's display skills

The first impression of a mature brand should be a highly aesthetic visual enjoyment. So international brands like Dior, Chanel, and Gucci can be familiar to everyone.

Regardless of the brand's font, color, product style, or promotion of the brand's terminal image, these brands have achieved absolute unity.

Why should clothing companies pay attention to the design and display of terminal stores? First, as a simple example, clothing brands promote standard stores throughout the country, which is equivalent to establishing a standard image and an outdoor billboard in the most prosperous commercial areas of each city. This influence is naturally self-evident; With the development of the brand, the goods will be serialized and the yard display will be implemented by the company as a whole. Therefore, there is no unified store service that will not guarantee the vividness of the freight yard.

The promotion of store affairs is a systematic project. It is a necessary condition for taking the road of branding and is the basis for forming a win-win situation. Therefore, it must attract the attention of apparel companies and franchisees.

Terminal Store Design Tips

Style positioning, to make it clear that your brand is casual or formal, men's or women's clothing. The casual clothing store should give people a casual and relaxed feeling. It can give strong background music with strong rhythm. It has contrasting colors and gorgeous lighting. The foldable, positive display, side display should be interspersed with each Other, and the shelves should be placed. There is an overall feeling of being indiscriminate and the positive is the opposite. Women's clothing to buy the color to have a feminine, light blue + white, red + white, purple + white, camel + white, white, black + white are all good choices, buy the field to streamline, slim, light Soft, multi-point mirrors and men's wear are made of thick minerals and deep colors. They are made of walnut and other materials.

We have identified the positioning, the following is the element of the store design

1, the store's color should be unified, clothing and decoration colors to be harmoniously integrated into one, people can see at a glance your store's main color, but I said here is not to unity the uniform color of clothing and decoration, that will Make the store appear to be monotonous and dull, should make the local contrast and obey the whole.

2, the purpose of lighting. The lighting plays a key role in the clothing store. The display effect of lighting the same clothes and lighting is completely different. Especially for models and hanging singles, they must be spotlighted with spotlights. The color of the light should also be appropriate. The blue light gives a cool, cold, slick look. The yellow light gives a warm feeling.

3. The fitting room is very important. Most of the decisions made by the customer to buy clothes are made in the fitting room. There are many store fitting rooms that are simply unattractive. You imagine that when your customer walks into your dressing room, Set foot on the soft wool carpet, close the door with exquisite doorknob, after the try on there is a dresser that allows her to comb the hair that has tried the chaos, and you can also spray the exquisite little perfume. Does it feel like a princess?

Note The items such as wool carpets, dressing tables, and small perfumes mentioned in Article 3 are suitable for high-end women's clothing to avoid theft.

4. Place the shelf to leave walking space, which is divided into main channel and secondary channel. The width of the main channel should not be less than 120 cm, and the width of the secondary channel should not be less than 80 cm. Image background board on the main entrance or buy the main channel.

What kind of store, you can sell what price, do not call your store decoration, that it can enhance the value of your clothes. The same piece of clothing, placed on dark marble and then marked with a delicate light, can be sold for 5000. If it is placed on a random wooden plate, it will sell 500 more.

Display skills

1, with the same color. The same color clothes put together will give people a very comfortable feeling, single attention in the same color match not the same style, the same length to put together, so as not to make people feel like a warehouse.

2, with contrasting colors. That is to say, use cool colors to warm up the colors, such as using red clothes to set off the red clothes, using blue clothes to set off the yellow clothes, and placing them on a mattress, do not allow the cold and warm colors to each occupy 50%, preferably a ratio of about 37. Suitable, pay attention to intersperse 1011101101

3, rational use of living area. The so-called living area is the area that is the easiest to see first in the direction of people flow, and vice versa. It is necessary to place the main promotion money in the living area and put another money in the dead zone, which can greatly increase sales.

4, the number of models to control. Some franchisees believe that models are more likely to show results, and they are very likely to have their own models. They actually have the opposite effect. It makes people feel that this brand has some water. The models have a good effect on the models.

5, the rational use of live models. The salesperson in the store is a live model of the clothing. Which section they wear will sell which is a good way to reduce inventory.

6, the time must be in place. First of all, you need to understand who is the person who comes to you to buy clothes every day. Take women's wear as an example. On Mondays, Tuesdays, Wednesdays and Thursdays, you are usually a full-time wife or a mistress. If you do this, you put some fashionable and expensive clothes. Unique style clothes are placed in the living area and worn on the model. On Friday afternoons, Saturdays and Sundays, most of the people visiting are women who usually go to work. Then hang ordinary clothes on the living area and models.

7, store display should have a sense of rhythm. Don't be too rigid with the color system. The left side of the store is cold. The right side is warm and incongruous. It should have a sense of rhythm, just like music.