Last afternoon, a participant in the report on the development of sports and related industries in Shishi City shared an insightful comment: "Before this report came out, I had no idea how strong Shishi's sportswear industry actually was." The city has shown remarkable strengths in the sports apparel manufacturing sector. In 2008, the total output value, added value, and number of employees in the sports and related industries reached 10.226444 million yuan, 2.889322 million yuan, and 39,851 respectively. Compared to 2006, these figures increased by 42.7%, 33%, and 29% respectively. The output and added value of sportswear manufacturing accounted for approximately 62% of the total, with both metrics rising by 42% and 32% compared to 2006.
However, the research also highlighted some challenges. The sportswear industry in Shishi is largely integrated into the casual wear sector, with low specialization and a heavy reliance on traditional, labor-intensive, and low-end production. As a result, it occupies a low position in the global industrial value chain. Many brands are second-tier, lacking strong market influence, which makes it difficult for them to compete in the increasingly competitive market.
To address these issues, experts suggest that the industry should focus on optimizing and upgrading its operations. First, leveraging regional advantages and accelerating differentiation and branding of sportswear products. This includes participating in international division of labor and collaborating with multinational corporations that have advanced technology and capital, gradually pushing forward core technologies.
Second, emphasizing the concept of "sports and leisure" and leading fashion trends in casual wear. While Shishi is known as a center for casual clothing in the Asia-Pacific region, sports apparel should adopt a strategy of product differentiation. By integrating "sports" into casual wear, similar to brands like Kappa, which successfully combines sports and lifestyle, the industry can boost profitability.
Finally, actively promoting a brand strategy to enhance enterprise competitiveness. Policies should support innovation and brand development, encouraging companies to expand their industrial chains, move toward high-value-added segments, and continuously optimize and upgrade the industry cluster.
It’s worth noting that Shishi Power Sports Co., Ltd. produces high-quality badminton and tennis rackets using advanced materials such as aluminum composites and carbon fiber. These products, with their innovative designs and cutting-edge technology, have gained significant market popularity, leading to a steady increase in orders.
According to staff from the Shishi City Bureau of Quality and Technical Supervision, "Through quality management, improving service systems, and implementing mergers and acquisitions, we are accelerating industrial upgrades and ensuring sustainable growth."
women tennis shoes,white tennis shoes women,best tennis shoes for women,tennis shoes,slip on tennis shoes for women
Dongguan Changwang Shoes Co., Ltd. , https://www.chwshoes.com