Yesterday afternoon, a participant who attended the report on the development of Shishi City's sports and related industries shared an interesting insight: "Before this report, I had no idea how strong Shishi's sportswear industry actually was." Indeed, in the field of sports and related industries, Shishi has demonstrated significant strengths, especially in sportswear manufacturing. In 2008, the total output value of the industry reached 10.226444 million yuan, with a value added of 2.889322 million yuan and 39,851 employees. Compared to 2006, these figures saw increases of 42.7%, 33%, and 29% respectively. The output and value-added from sportswear manufacturing accounted for approximately 62% of the total, with output rising by 42% and value-added increasing by 32% compared to 2006.
However, the research also highlighted some challenges. The sportswear manufacturing industry in Shishi is largely integrated into the casual wear sector, with low levels of specialization and a focus on traditional, labor-intensive, and low-end products. As a result, it remains at a lower end of the global industrial value chain. Some companies are not even directly involved in sports apparel production but instead operate under second-tier brands with limited market influence, making it difficult to compete in today’s highly competitive environment.
To address these issues, the industry needs to further optimize and upgrade. According to insiders, the first step is to leverage regional advantages and accelerate differentiation and branding of sportswear products. This includes participating more actively in international division of labor by collaborating with multinational corporations that have advanced technology and capital, helping to develop core technologies over time.
Secondly, the industry should emphasize the concept of sports and leisure, aiming to lead trends in casual fashion. With Shishi already known as a center for casual wear in the Asia-Pacific region, sportswear should focus on product differentiation and innovation. By integrating the "sports and leisure" concept into casual wear—similar to brands like Kappa, which have successfully merged sports and lifestyle—the industry can enhance its appeal and profitability.
Finally, a strong brand strategy must be promoted to improve enterprise competitiveness. Policies should encourage and support companies in technological innovation and brand building, helping to extend the industrial chain and develop high-value-added segments. This will drive continuous optimization and upgrading of the sports apparel industry cluster.
It is worth noting that Shishi Power Sports Co., Ltd. produces high-grade aluminum composite and carbon fiber badminton and tennis rackets, which have gained popularity due to their quality, innovative design, and use of new materials and technologies. The number of orders has been steadily increasing. According to staff from the Shishi City Bureau of Quality and Technical Supervision, through improved quality management, enhanced service systems, and the implementation of mergers and acquisitions, the industry is accelerating its transformation and upgrading.
Women Party Shoes,Party Ladies Sandals,Pointed Toe Shoes,womens beach sandals
Dongguan Changwang Shoes Co., Ltd. , https://www.chwshoes.com