The spirit of "War Changsha" empowered the frog prince

Changsha, also known as Star City, is the first city in China and the only city to be awarded the title of World Media Art Capital.

Changsha is the first batch of historical and cultural cities in China. After 3,000 years, the city name and city site remain unchanged, and a group of historical celebrities such as Mao Zedong, Liu Shaoqi and Zeng Guofan were born.

On August 17-20, the Changsha battlefield outpost battlefield Ningxiang ushered in a group of special guests - the frog emperor, they gathered in Changsha, and gathered in Changsha, the spirit of Changsha "thinking the world, dare to be first", on children's clothing For the rise of the Chinese children's wear brand and work tirelessly together!

青蛙皇子

“战长沙”精神为青蛙皇子赋能

Over 80 years, the same strategic turning point

80 years ago, Changsha battle started, Ningxiang became a battlefield outpost, and the famous Zhang Lingyi was in a bloody battle here. The war in Changsha will lead the anti-Japanese war from strategic stalemate to strategic counterattack. Eighty years later, the development of the frog prince also entered a strategic inflection point. Over 80 years of history, the original anti-Japanese battlefield was selected as the venue for the spring and summer new product launch conference in 2019, resonating with the martyrs, and setting the "war Changsha to enjoy the future" The theme, with the spirit of the anti-war for the strategic upgrade of the enterprise.

汲 烈 智慧 wisdom, layout of corporate strategy

“战长沙”精神为青蛙皇子赋能

Born in Foshan, Guangdong Province 27 years ago, the frog emperor was the pioneer brand of children's wear in the “Golden 10 Years” era of Chinese brands. It has grown into a dazzling star in the Chinese children's wear industry, and responded to the “One Belt, One Road” policy and actively deployed overseas. Become a national brand outpost that competes with international children's wear. The spirit and combat skills of the anti-war martyrdom were deeply admired by the frog princes and used as the source of strength and wisdom for enterprise development. On the evening of August 17th, fashionable music rang in the battlefield. A beautiful catwalk was staged. The cute children's frogs brought out the spring and summer of 2019, attracting more than 1,500 dealers from all over the country.

“战长沙”精神为青蛙皇子赋能

At this meeting, Mr. Deng Qingyun, Chairman of the Frog Prince, announced the development strategy for the next five years, and will continue to deepen the strategy of rural encircling the city. Within 8 years, it will become a children's wear brand with over 10 billion terminal retail sales.

Pick up the future with new retail “win”

Looking back at history is to better look to the future. Standing in the global vision and a hundred years of vision to see China's children's wear, the second half of the brand battle has just begun. Mr. Yu Xiangrong, general manager of the frog prince, said that in this transitional society, in order to succeed, we must take differentiation as the core, determine a position in the minds of potential customers, and create a strategic system that is interlocking.

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