â— Wenzhou Qiaotou Town, once home to thousands of merchants, is now deserted. The party secretary of the town said that sometimes he would miss the bridge that year. But real statistics make him worry-free.
â— The owner of a private company with 600,000 zippers per day said: “I have several branch offices and offices across the country and globally. The button city at Qiaotou is just a 'showroom'.â€
â— The township and township economy in the cities of Wenzhou, Wenzhou, is now largely depleted by the professional market; with the expansion of a large number of private enterprises, management changes, and sales updates, the Wenzhou model is undergoing a new change.
When Camus was "depressed" in the market
The bridgehead has no imaginary noise.
At 10 o'clock in the morning, it was supposed to be the busiest time, and this town in Lushan, Wenzhou, Zhejiang, was slightly deserted. As a symbolic landmark in the town, there are not many visitors to the huge “Button Cityâ€. Many gold shops on the first floor facing the street are empty. Not many stall owners are playing poker. Only the buttons and zippers on the counter are still reminding people: This is the largest professional market for button supply and marketing in China.
Zou Yunxing is sitting in a spacious office on the second floor of the "Button City" and takes care of his own business. Recently, the general manager of Malida Light Industry Products Co., Ltd. had rented a half floor as the company's marketing headquarters. Fifty-six years ago, Zou was afraid he would not have such a disdain. At the time of the "Button City," a 6-square-meter booth, the annual rent was once as high as 200,000 yuan.
Obviously, the bridge is no longer the bridge that year. However, on the occasion of a somewhat depressing appearance, Qiaotou has been looking forward to a privilege for nearly 20 years: "China's Button Capital" and "China's zipper town" issued by the industry's authoritative organization will soon be officially unveiled at Qiaotou. Although the lack of merchants and lack of popularity, the “increase†at this time seems a bit out of place, but in the eyes of the local people, it is a matter of course. Behind the tangible market in the bridgehead is gradually disappearing, a large number of local industrial enterprises are quietly growing.
Locals like to compare. During the most prosperous period of “Button Cityâ€, five or six years ago, Qiaotou Town’s button sales amounted to approximately RMB 500 million, of which local companies produced less than 10% of the products. Last year, the total output value of the town's buttons was 1.6 billion yuan, and more than 95% of the products were produced locally. At the beginning of the formation of the market, there were less than 20 button-making companies and there were more than 400 button enterprises in the town. At present, the share of bridge button production and sales accounts for 80% of the country and 60% of the world respectively.
Jinlian Ke, Party Secretary of Qiaotou Town, said that sometimes he would also miss the bridge where thousands of merchants gathered and the bustling crowds. However, the real statistics also made him not worry about the desperation of today's physical market. In his view, the bridge from the tangible to invisible transformation is actually moving toward a kind of maturity.
Behind the tangible market stealth
Sitting on a motorized tricycle, Ye Kelian greeted the acquaintances along the road from time to time. This makes it hard to imagine that he is the owner of an enterprise with an annual output value of hundreds of millions.
The locals have long been familiar with such scenes. In the tricycle on the street of this mountainous town, many ordinary passengers may be the chairman or general manager of a local company.
At the present bridgehead, there are fewer bustling vendors in the button city, and there are more private entrepreneurs who are sitting in the office and whose assets are tens of millions. The key factor behind this is that at the current stage of development of the enterprise, the trading channels and methods have gradually become diversified.
Zou Yunsheng, who was a button seller more than 20 years ago, said: “Losting the physical market is a good thing for companies that are truly seeking long-term development. It has changed the way sales are shoulder-strapped, relying on orders and relying on separate windows. Even relying on online transactions, there is no specific market constraint, and companies lose their reliance and are more aggressive and have more space."
In the eyes of local people, the lack of location advantage of the bridgehead relying on the button industry, the development of clothing accessories, take the road based on work, has a more realistic significance.
However, the upgrading of sales methods is only a superficial reason for the “stealth†of bridges. The deeper factor is that with the large number of button zipper companies at the bridgehead, they are increasingly demonstrating the urgent need to go out of the familiar professional “small marketsâ€.
The person who likes to sit on a tricycle Ye Kelian, when his Wenzhou Great Wall Zipper Group was founded, had fewer than 10 workers. From one hand workshop to the current zipper leading enterprises in Wenzhou, the most critical process is the “marriage†of several years ago. At that time, several powerful zipper companies in Qiaotou implemented strong alliances, and zipper production jumped from an average of more than 10,000 per day to nearly 600,000 today. He said that with the rapid expansion of the scale, the current “Great Wall†has set up branches and offices throughout the country and around the world, and the “button city†at the bridgehead. At this time, it is only at the function of a local “show roomâ€. .
Bridgehead reveals changes in Wenzhou
Contrastingly with the desolateness of the “Button City,†at the other end of the bridge town, an industrial park under construction is in full swing.
Some people say that in order to occupy an area of ​​620 acres of industrial parks, the town took the last century in the 1990s to create a "button city" of energy. In the planning, the park will attract investment from companies that produce buttons, zippers and other clothing accessories. Recently, a number of enterprises have already settled down. The reason why they chose to settle in the tangible market of the bridgehead is to look at the once brilliant market brand of the bridgehead and the accumulated experience, technical force, and sales network of the button company from small to large.
The phenomenon that such enterprises are concentrated in the park seems to be a sign that the bridge is about to enter a new stage of development. Looking back at history, we can see that the development of Qiaotou has gone through three stages, from the simple trade economy to the combination of industry and trade, and now to industrialization. However, this does not mean that the bridge has passed through the initial stage of industrialization characterized by quantity expansion. If stricter requirements are required, it can be said that there is not yet a large-scale industrial group at the bridgehead, and the development of all 1400 various types of enterprises is not balanced.
The changes in the bridgehead can be seen as a microcosm of the changing Wenzhou from a certain perspective.
Now Wenzhou has been very different from the beginning of the “Wenzhou Modelâ€. In the past, the situation of “village village ignition and household smoking†has changed greatly. The scale of the company has also expanded much more than before, and a group of brand names have also been formed, such as low-voltage electrical appliances, leather shoes and clothing. At the same time, marketing methods have also changed dramatically. The main reason is not to rely on professional markets and supply and marketing personnel, but to establish franchise stores and other marketing networks throughout the country and even abroad, and some products are produced in locations close to the original sales market.
In one of the most recent identifications in Zhejiang Province, Wenzhou has 15 professional markets that have entered the top 100 provinces. It seems that these markets are still very prosperous, but in fact, the township and township economies in counties and cities in Wenzhou now rely on the professional market to support little. Take the city of Leqing in Yueqing as an example. Although Liushi Electric City is still famous, and it really drives the development of the local economy, it is still a big company like Zhengtai Group.
These changes can be seen at the bridge. And if you look at some more relaxation, perhaps you can see some other interesting phenomenon.
In Ye Kelian's Great Wall Group, the management implemented “one enterprise and two systemsâ€â€”as a family-owned private company, after a period of rapid expansion, Yeh clearly felt the resistance of blood relations to corporate progress. To this end, he proposed the concurrent management model of family and corporate systems, maintaining the family-owned branch, while the head office hired professional managers to manage.
Such exploration is not uncommon in Wenzhou. More and more large enterprise groups such as Delixi and Tianzheng, which have come out of the family workshops and partnerships, are seeking to build a new type of enterprise system that suits them. They must not only break through capital constraints, but also expand the channels for financing. Management is also more standardized.
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