, Cashmere brand "big sister big" - snow lotus high-profile exhibition, and announced to the outside world in 2009 will soon launch natural clothing brand - Lian Sang, and textile accessories series - "Saussurea natural decoration spinning." This has "Snow Lotus Cashmere", "Lian Sang" natural life casual wear, "Saussurea natural decorative Square" accessories these three carriages, "Veteran" snow lotus is embarking on a single product to the serialization of extension, single-brand strategy to multi-brand strategy to expand the road to brand development.
Xuelian Marketing Director Zhang Hao
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One: Newly promoted Lin Shangcai to advocate "slow life"
The main consumer group of the lotus dress is 30 to 40-year-old mature, intellectual women, emphasizing the classic minimalist style, the pursuit of slow fashion, all natural high-quality fiber materials.
This year, Saussurea will launch a new brand, Lotus, and its image will be displayed for the first time at CHIC2009. The product ordering will be held in May.
Lotus is an important step taken by Saussurea in the implementation of brand extension and brand diversification strategy. Its birth is based on the foundation of snow lotus, which can be seen from its name. The so-called lotus, shows that and snow lotus cashmere The relevance, the so-called skirt, the meaning of fashion.
According to the introduction, Lian Sang focused her eyes on middle-aged and urban intellectual women aged between 30 and 40. Such a group of consumers have more and more feelings about life and their mentality is mature or mature. In this age group, they gradually began to fade away their passionate and courageous passions, but they began to become subtle and dignified, and calm their understanding. If a woman in her 20s is full of vigor, visible, and pure beauty, this stage The women are a type of mature beauty that is radiating from the inside out, both in shape and in spirit. With considerable life experience and sentiment, this consumer group has also begun to pay more attention to health and aspire to a harmonious lifestyle. Pay more attention to the quality of life, pay attention to the enjoyment of elegance. Lotus is to serve such a group of people.
Zhang Xiao, marketing director of Saussurea Brand, said: “The “slow fashion†and “slow life†brought by consumers to Lotus is a classic style. It emphasizes the harmony between mind and nature, and focuses on the sustainable lifestyle. Combination with urban real life.
Newly promoted Linsang natural clothing brand series, its spring and summer products to natural fiber - cotton, hemp, silk-based, autumn and winter products to the top cashmere, velvet, suede-based. In the CHIC2009 exhibition site, its thick rod needle Long-sleeved cardigan sweaters and other products have attracted many customers with soft colors, simple and elegant styles, and comfortable feel.
Zhang Ke pointed out that the lotus skirts originated from Saussurea. Its product characteristics are a continuation on the basis of snow lotus cashmere. It emphasizes a lifestyle and attitude towards life. Therefore, it will use cotton, hemp, and furs in large quantities. Silk, silk, and other raw materials, of course, is also a very important part of the cashmere. The lotus skirt also emphasizes a noble, a kind of natural warm feeling. In this way, in order to better highlight the unique features of the lotus skirts, and differentiation, is One of the most important factors for the brand's long-term development.
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