Misunderstanding 1. Buying jewellery can preserve value, equal to investment
In jewelry stores, I often hear shopping guides and consumers say that buying gold jewelry is good, and value preservation is equal to saving money. In fact, gold jewelry is not the same as gold, which contains many aspects such as raw materials, process, labor costs, etc., much higher than the price of gold itself. When the price of gold rises, the price of jewellery will immediately rise; when the price of gold falls, jewelers will not slash the price of jewellery for profit, but will lag much. Therefore, gold jewelry is only suitable for wearing or collecting, and can not be used as an investment.
In addition, the purchase of jewellery is not only for the preservation of value, but also to beautify life, especially when buying jewellery with inlaid jewellery, it is even more difficult to pursue full gold, and the performance of jewel jewellery with K gold and rose gold is ideal.
Misunderstanding 2, perfect jewelry is good
Some consumers are cautious when choosing jewelry, lest they buy jewelry with a hint of impurities or very fine cracks inside. In fact, true natural jewelry will inevitably have such small defects, as long as it does not affect the external beauty of jewelry, it is not a big problem. Such as emerald, it is almost impossible to buy without cracks and inclusions; some jewelry is also increased by the beautiful inclusions, such as turquoise, water agate, emerald and so on.
Misunderstanding 3, jewelry is a high-end product, we can not afford
In the eyes of ordinary people, jewellery is a high-end product, and people who do not have certain economic ability cannot afford it. In fact, there are high, medium and low grades of jewellery, and the price difference is also very large. China's jewelry market is still dominated by medium and low-end jewellery consumption, and individuals can purchase suitable jewellery according to their own economic strength.
Misunderstanding 4, low price can buy high quality jewelry
Some consumers don't know the true value of certain jewellery and often want to buy high quality jewellery at a lower price. This is actually impossible at all. Some businessmen use the consumer's mentality to sell counterfeit fakes at low prices, so when buying jewelry, you must buy a reputable jewelry company's products. The important thing is that you should never buy a jewel.
Misunderstanding 5, the gems are very hard, not afraid of falling
Generally, a gem is indeed harder than ordinary stone, but this does not mean that it is not afraid of falling. The hardness of a gemstone is determined by its resistance to scratching. However, the key to easy cracking is determined by its toughness. The higher the hardness of many gemstones, the smaller the toughness is, so the more easily it is broken.
Misunderstanding six, only the purchase of high-end jewelry is worthwhile
In the eyes of many consumers, only high-grade gems are considered real gems, and many medium and low-grade gems are regarded as semi-precious stones. This is a misunderstanding of consumption. For example, garnet, olivine, topaz and amethyst, which are called gemstones in Hong Kong and Taiwan, are real gems, and each has its own unique beauty. It has been popular in Europe and America for many years and has very good decoration. effect.
Misunderstanding VII, jewellery belongs to the "three guarantees" range
Many people think that the jewelry I bought at such a high price should be within the scope of “three guarantees†and can be returned and exchanged at any time. In fact, jewelry and other goods are not the same, can not be returned at any time, only a few cities have introduced the "three guarantees" policy of jewelry. Under normal circumstances, in the case of precious metal gold jewelry, if the jewelry to be sold is to be exchanged, it is necessary to depreciate the old jewelry, deduct the depreciation fee, and then replace it.觅 jewellery promises no reason to return for seven days, lifetime maintenance.
Misunderstanding VIII, blind pursuit of pure natural untreated jewelry
Colored stones are becoming an increasingly scarce commodity. The colorful diamonds you see in jewelry stores, such as rubies, emeralds, and sapphires, are mostly synthesized by techniques such as heating and oiling to make them look more dazzling. In fact, this is no big deal. It is completely acceptable in the case of reasonable prices, and it is recognized in the jewelry industry for the heat treatment.
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