In 2016, Saslax set sail once again on the runway of the British fashion and apparel industry to interpret the concept of the British fashion brand and start the journey of developing the strategic layout for the new year. In the franchise stores continue to expand outward at the same time, more rich cultural connotation of their own brand, increase brand added value. January 10, Saslax new flagship store officially landed Huadu Baihuahui shopping center, this hundred flowers exchange set off a fashion storm in England, exquisite carving objects, reflecting the exquisite Saslax clothes stand in line, perfect show Saslax For the details of the pursuit of excellence, the opening of the preferential and surprises, it is Saslax for the love of fashion pet who supreme respect and worship, so that every fashion-loving people can easily enjoy the joy of fashion. Saslax in Huadu Baihua Hui waiting for you to come together to open the British fashion journey, and enjoy shopping. Saslax Huadu Baihuihui flagship store opening, in fact, is not just for the sales of fashion products, but to bring all the fashion consumer products at the same time, dissemination and exquisite experience of British fashion culture. Especially in the era when the e-commerce prevailed and the competition among various manufacturers was very competitive, the stores under the line would only be a place for communication and enjoyment, rather than the place for the sale of commodities as the top priority. For Saslax, more in this way. So the existence of brand flagship store will give the brand what the meaning of the development? Saslax starting from the Baihuahui flagship store, began to elaborate the dual significance of the brand flagship store, start a new round of marketing strategy and mechanism, and comprehensively enhance the brand's influence and reputation. First, the brand across the board product movement You may find that many brands will have many product lines, and these product lines have the same attributes under the same brand and culture. The establishment of the brand image store, is very conducive to the brand through the consumer experience, to cultivate everyone's reliance on this brand and cultural belonging, which will help the entire brand product line sales. From experience to recognition, resulting in the purchase, although the brand image of the store to sell products for the immediate purpose, it has brought the entire brand of products enclosure movement. Second, the culture gives the product added value Saslax flagship store culture is a good example. As we all know, culture is the flagship store to create the most important element. From another perspective, culture is actually giving the added value of the product. When consumers buy the same product, what they get is not just the actual function brought by the product, but also the added value of the brand of the product. Just like you buy not only Saslax fashion, but also a pursuit of exquisite life in England. The added value of the brand, consumers can increase the value of the product recognition, resulting in desire to buy, the formation of the demand chain. Brand flagship store can effectively create such a culture, give their products more value, that is, consumers are more able to pay the reason. Conclusion: Saslax will continue to promote the construction of the brand flagship store, making Saslax a part of people's life, not just a store that consumes fashionable clothing.
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