With the continuous development of China's children's products industry, to seize the industry advantages of resources, construction of brand competition barriers have become increasingly apparent. Recently, ABC, the leading brand of children's products in China, has partnered with Sina to bring children together. Once again, the two brands have become a microcosm of upgrading the industrial competition in the domestic children's products industry in 2014. (ABC and Sina parent-child reached a strategic cooperation) Now 80,90 after the children's wear market become the main force, they pay more attention to the quality of life of the next generation, concerned about the next generation of physical and mental health, for the next generation of education mostly from Internet education portal platform, except In addition, in the social platform Sun Meng Bao baby boom, participate in various types of child star talent selection activities, which is the common features of new parents; based on this, ABC and Sina parenting reached a cooperation, with Sina channel resources, ABC Kids infiltrated every tidal wave of families, through the content + interaction, "double-sided adhesive" communication strategy to create ABC tide child star manufacturing camp, the ABC "because of love" brand philosophy and brand culture to stimulate children's creativity passed to each consumer. It is understood that this cooperation is in 2013 ABC and Sina reached a "dual-platform strategy", that is, Sina Parenting Channel, SINA Children Channel once again deepen. The cooperation involves a wider range of activities. Both parties make use of their respective advantages to build up three camps of infomercials such as ABC Children's Education Camp, Children's Tide Exhibition Center and Children's Camping Center, covering information on children's education, parent-child parenting Forums, children's clothing with video and fashion beauty take activities and many other aspects. The future ABC brand will also rely on the influence of Sina platform to launch a series of offline cooperation in the terminal store promotion. In fact, as the pioneer in the strategy of "double-sided tape" for Internet marketing, ABC Children's Wear has been devoting itself to creating a diversified Internet channel in the past two years. It has reached cooperation with Tencent Children, Parenting Net, Soshin Nets, Sohu Mummy and Baidu, The hand Sina, ABC not only harvested a large target consumer base, brand marketing, resource utilization and other aspects has more possibilities, but also to make ABC one of the industry's largest net contact mode one of the children's shoes and apparel business ; At this point, ABC Children's Internet marketing aircraft carrier platform has emerged. In response to this cooperation, the industry analysis pointed out that Sina parenting is the most authoritative and professional parenting knowledge website, and ABC as the leading brand of China's children's products industry, the two powerful combination will meet consumer spending to a greater extent The demand for products, child care, education and other multi-faceted efforts will enhance the brand's reputation and loyalty in the minds of consumers. At the same time, with the flow and resource advantages of Sina platform, ABC's children's internet road will have a broader imagination space.
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