Bosideng launches entertainment marketing era and highlights Bosideng brand strength

Bosideng launches entertainment marketing era and highlights Bosideng brand strength

Integrate news media resources to match the brand's big entertainment line

Bosideng strictly implements the third party's 18th session of the Third Plenary Session on "to integrate news media resources and promote the integration of traditional media and emerging media." Media integration is a process of exploration and game-making, especially for costumes rooted in traditional models. The industry is an arduous process, and Bosideng's pressure as a leader in domestic apparel brands is even more important. It has also become a problem that Bosideng has been trying to explore.

In recent years with the rapid development of the media, Bosideng has also kept pace with the times, from ordinary advertising to content marketing, from single program cooperation to large integrated marketing, from online to O+O.... Bosideng's internet marketing innovation road has never stopped, but in October 2014 it once again ushered in a milestone turning point: Bosideng and Youku Tudou cooperation, in line with the brand's tone of "big entertainment" as the main line, focusing on the core target audience of Internet entertainment fashion , led the apparel industry media integration development charge.

Efforts to create brand-name homemade entertainment marketing highlights Bosideng brand strength

At the same time, it is the largest manufacturer of down jackets in China. It has always been committed to optimizing its brand portfolio and strengthening product structure adjustments to meet the needs of consumers at all levels and to realize the rejuvenation, fashion, and internationalization of Bosideng brand. In order to expand brand influence and appeal, and ultimately achieve brand transformation and upgrading, Bosideng has been continuously exploring innovative marketing methods. After a series of trials, he decisively invested in self-produced content marketing. With the aid of ace recreation programs favored by the core audience of the Internet, he strengthened the brand's high-end positioning, enhanced the brand's fashion impression, realized brand interactive communication, and increased product exposure and scope. Ultimately help sales.

What is more worth mentioning is that this cooperation has broken through the previous model of single-column cooperation, focused on young audiences, put forward the concept of “big entertainment”, and reached a strategic cooperation with the superior content of Youku Tudou; across the film, Korean entertainment, drama , fashion, entertainment, and other major ace plates, close to the hottest topics nowadays, innovative and diverse cooperation methods. This cooperation has opened the brand's big entertainment marketing era, and is bound to become a benchmark event in the marketing industry, pushing integrated marketing to a new height.

In-depth cooperation, online and offline linkage mining, comprehensive marketing

In order to accurately cover audiences, Bosideng will make full use of the advantages of traditional media and new media to integrate marketing during the period of centralized promotion. In addition to online marketing cooperation, Bosideng will also extend the "big entertainment marketing" tentacles to the offline marketing cooperation in addition to the "big entertainment marketing" tentacles will also reach the line, through offline activities, public relations Publishing, store authorization, etc. create a full range of marketing. Take "Lu Qi Lai" as an example, it will create four emotional landmarks in "Fashion Landmarks - where Lu Qi is going" in the first-tier cities that Bosideng sells, and cooperate with major market brands to promote their sales. At the same time, the column group used this as an opportunity to initiate SNS interactions. Internet users voted to determine the active cities and to use Lu Qi's own star effect to diverge the influence of the activities. In addition, offline marketing will also extend to the store. Bosideng is authorized by Youku Tudou, and its offline stores will all play cooperative forum sections. It will also disseminate programs and special events through store posters. Users can also bring users back to the online zone through the QR code of the poster to participate in interactive feedback. , This will fully open up online and offline marketing activities.

It can be said that Bosideng sat on the forefront of the brand innovation and marketing transformation with the leader's attitude. With the “big entertainment” all-round self-produced content marketing, it broke the single-column cooperation model, and at the same time covered the breadth and depth of communication. Combined, online and offline network-wide linkage to maximize the brand's exposure and emotional communication, in the future, Bosideng will continue to strive for excellence in brand building, and demonstrate vibrant creativity in communication strategies, bringing more to consumers. An unforgettable experience leads the apparel industry's media integration and innovation to a new benchmark.