Bosideng Accelerates Expansion of International Markets to Enter the US to Purchase Shops

Zhu Wei, CEO of Bosideng International Holdings Ltd., UK, said in March 2013 that he will land in the US market. After nearly a year, New York local time on Wednesday evening, January 22nd, Bosideng Bosideng was at the Union Square in Manhattan. The guerrilla shop of the Rothmans menswear shop finally opened.

According to WWD, Bosideng Bosideng will attend the Liberty show in New York this week to meet with wholesale customers. Bosideng Bosideng is said to be looking for a place to shop in Manhattan and plans to attend New York Fashion Week. In order to expand in the U.S. market, Bosideng Bosideng also hired many industry veterans and public relations companies. Margo Staff, a former Hugo Boss and Joseph Abboud, will serve as Bosideng’s US consultant and agency. Project executive Nancy Berger will be responsible for Bosideng’s social interaction with Bosideng. The media marketing and public relations agency Agentry PR will be responsible for its marketing and public relations in the United States.

Bosideng International Holdings Ltd Bosideng founder and chairman Gao Dekang also participated in the new shop ribbon cutting. Gao Dekang expressed his hope to succeed in the US market. Marty Staff said that Bosideng Bosideng plans to visit 15-20 high-end department stores and other retailers before the fall, and plans to open temporary stores in Las Vegas, Los Angeles and Miami in the spring. As for the new store in Manhattan, it is currently being addressed. Like the London store, Bosideng Bosideng will not use the rental method, but directly purchase real estate.

In mid-October 2013, Bosideng International Holdings Ltd (HK:3998) Bosideng International Holdings Limited acquired a British clothing brand company. Bosideng purchased the Hong Kong Tongchang Investment Co., Ltd. from Fastspeed Investments Limited through its wholly-owned subsidiary Bosideng International Apparel Co., Ltd., and the British menswear brand Greenwoods is owned by Tongchang Investment. It is reported that Hong Kong Tongchang Investment Co., Ltd. owns 96% of Greenwoods Menswear Limited. According to Bosideng’s announcement, Greenwoods Menswear Limited owns two brands of Greenwoods and 1860 menswear. For the fiscal year ended March 31, 2013, Greenwoods Menswear Limited recorded a revenue of 24.416 million pounds, a net loss after tax of 2.84 million pounds, and a net loss of 199,000 pounds. According to the agreement, the total transaction price is RMB 40 million, which will be paid to Fastspeed by Bosideng International Fashion Co., Ltd. before December 31, 2013 in cash. Posden has previously provided directly with Tongchang Investment a loan with a total advance of 8 million pounds (approximately RMB 78 million) to meet the working capital needs of Greenwoods.

On July 26, 2012, the Bosideng Bosideng London Store officially opened its doors and formally began its international expansion.

For the first half of fiscal year ended September 30, 2013, Bosideng International Holdings Ltd (HK: 3989) Bosideng International Holdings Co., Ltd. revenue fell 8.8% to 2.8092 billion yuan, gross profit margin rose 380 basis points to 49.4%, net profit The year-on-year increase was 3.1% to RMB 326.1 million, or RMB 4.10 per share.