Home textile industry: Where does the new growth come from?

The cutting-edge, potential, technology, and innovation reflect the requirements of the era of China's textile economic transformation, and also lead the direction of national textile economic development this year and even in the future. Some people say that a pragmatic entrepreneurial spirit has enabled home textile companies to survive, and a strong sense of innovation has enabled home textile brands to develop. Innovation is an eternal topic, and it is an unremitting force for the development of the company. Small enterprises rely on innovation to grow up, large enterprises rely on innovation and strong, there is no lack of wisdom and innovative home textiles business, is creating new growth through innovation. This point has been demonstrated and thoroughly demonstrated at the just-concluded 19th China International Home Textiles Exhibition.

Marketing innovation source Zhicheng main promotion personalized custom Guangzhou Yuanzhicheng Home Textiles Co., Ltd. integrates design, production, processing, installation and sales. Liang Lichen, the company’s design director, told reporters that Yuan Zhi Cheng Home Textiles has been established for 19 years. Over the years, the company has focused on the development and design of hotels and indoor textiles, providing excellent personalities for hotels, owners, construction units, and wholesale and retail customers. Products.

The biggest highlight of Yuan Zhicheng is the main push of personalized product customization. Liang Lixin believes that compared with hard-mounted devices, soft-packing is easier to create the characteristics of the living room, and cloth is one of the most important components. It not only softens the rigid lines of the interior space, but also gives the room a warm style. Those who have stayed in the hotel know that the hotel style is largely reflected in the fabric. Source Zhicheng always analyzes the design of target space every time he determines fabric style and fabric style, and even analyzes consumer form, value orientation and taste, and then combines marketing and construction to determine the direction and design of the styling. style.

The market competition of hotel products is very fierce, but Yuan Zhicheng stands by its excellent quality and meticulous service. Liang Lizhen emphasized that the raw materials, colors, and quality of home textile products should be prepared by every company. However, whether the service can meet the needs of all customers cannot be achieved. Yuan Zhicheng runs the service through every link, from design, R&D to installation, support, and after-sales. In this process, Yuan Zhicheng will also keep track of the service and save time and energy for the customer.

At the same time, Yuanzhicheng Weaving Co., Ltd., Yuanzhicheng Dyeing and Finishing Factory, and Dölroom Soft Decoration Co., Ltd., which are owned by Yuanzhicheng Home Textiles Co., Ltd., provide enterprises with superior production and development conditions and provide more effective product development. Strong technical support. In the process of product development, the company cooperates with well-known foreign weaving design agencies on the one hand, and continuously communicates with hotel design companies and management companies in order to keep abreast of the latest design trends. Liang Lijun said that innovation has brought a steady stream of domestic and foreign merchants to the company and it has made a lot of achievements for the company.

Technology Innovation The unique technology in the era of Hengye grabs the market As a professional manufacturer of mid-to-high-end sofa fabrics, sofa fabrics, and other interior decorative fabrics, Hengye Times Textile Co., Ltd. has many years of experience in textile production and trade, as well as technology for fabric research and development. Advantage. According to the introduction of the company's general manager, Mr. Yu Mao, the unique competitiveness of the Hengye era is reflected in the use of small circular machines to produce fabrics. Compared with the sofa fabrics woven by small circular knitting machines, they are superior to the ones produced by Taiyuan in many aspects such as feel, velvet sensation, and three-dimensional fabric, and the price is also very attractive. It is half as cheap as the cut velvet fabrics produced by other manufacturers. even more.

Ant Mao said that this technology in the Hengye era is at the domestic leading position in the industry and is still unique in China. Therefore, its products are deeply concerned and recognized by export customers. This year's export volume nearly doubled from last year. Middle East, United States, European markets.

Ant Mao Tao said that this year's China International Home Textiles Exhibition set up a boutique museum, prominent cloth boutique brand, in the enterprise has a very good distinction and classification, but also allows customers to more easily choose. More than a thousand kinds of products were brought in this exhibition, and the business investment situation was better than last year. Only the contracted volume of the previous day and a half was equal to the contracted volume of the last three days of the exhibition.

Channel innovating in Central Asia cloth to the domestic market to produce sofa fabrics, sofa sets, bedding, pillows, curtains and a series of decorative home textile products. Hangzhou Zhongya Cloth Arts Co., Ltd., after more than 10 years of development, has rapidly emerged as Yuhang Home Textiles Another carrier of the enterprise. In the increasingly fierce market competition, the development trend of cloth art in Central Asia is in its midst, and in the final analysis it has its unique charm. According to the company's deputy general manager, Shen Lei, the Central Asian cloth art has a production capacity of nearly one million meters. The equipments are of advanced domestic level and 70% to 80% of the products are exported to the US market.

"This year at the China International Home Textiles Exhibition, the biggest highlight of Central Asia's cloth is to start exploring the domestic market and launch fabric samples for domestic customers." Shen Lei said that looking at the current situation in the home textile industry, domestic customers are better than foreign countries, domestic procurement Many of the trade fairs and exhibitions, as well as the quality requirements of home textile brands in the domestic market, have continuously increased. Therefore, the Central Asian cloth industry has launched a new brand “flag dance” for the first time in the home textile exhibition. From the perspective of the investment results of the exhibition, it is very good.

Turning to the strategy of turning to the domestic market, Shen Lei said that in recent years, the potential of the domestic market has greatly increased. Consumer demand for home textiles and quality of life are increasingly increasing. Consumer attitudes are also changing. Therefore, the company is stabilizing. At the same time, the export market began to develop the domestic market in order to seek better and more growth. This time together with the company's other bedding brand "Bei Ming", it is understood that this is also built for domestic customers brand.