The tide of discounts in Hangzhou clothing market came earlier this year

Just entering the first lap, the real hot summer is only the beginning. The summer sale in major shopping malls in Hangzhou has long been in full swing. It has even reached the final "rushing" stage, and it is felt to buy ultra-high value goods at ultra-low prices. It's really awkward.

In the discount season in previous years, big-name discounts were still partially concealed, and they did not show up at the last minute. This year, the discounts of the big names were virtually non-existent. The Hangzhou brand, which is known to synchronize with Europe, is even a step ahead of European department stores and is set to launch a discount season. According to industry insiders, the current discount on famous products is the wave of discounts that have the greatest discounts in the quarter. By the end of July, the fall funds will be fully listed, basically ending summer sales.

"This year's discount season has come particularly early. When the discounts on generic products wait until they get a discount of 70 percent, I'll be able to get rid of them. As long as I start fast, I can still grab a lot of good things. But some counters are also very thief, and discounted goods are not As for the light, a batch of batches came slowly, and some of the goods would not be released until the end." Xu ** said he is a shopaholic and knows the rules of the game for brand discounts.

The reporter saw that, compared to half a month ago, discount cards lodged in the windows of many international brands such as Vientiane City, Hangzhou Tower, and Intime have increased their efforts: for example, Emporio Armani 7 folds in the audience; Ferragamo 6-8 fold, VIP Discounted 9.5 fold; versace jeans as low as 5 fold ... ... exciting range of benefits so that many consumers can not hold back "benefit". Although it is not a holiday, the popularity of high-hanging discounted stores is significantly higher than usual.

“The weather is very hot, it is a good time to wear summer clothes, large passenger flow, see the promotion efforts, even if you bought a lot of summer clothes will not help but once again shot.” ​​Chen, a well-known clothing brand told reporters, Affected by the overall economic environment, this year's apparel industry is not good enough. Everyone sells goods with discounted goods. The current Summer sale has entered the final stroke. This is the most cost-effective stage for shopping malls.

The fast-fashion brand H&M, which has hung out of the discount banner half an year earlier this year, has seen popular fashion brands as low as 1.5 percent. Whether it is a mass consumer brand or a number of luxury brands, the discount season this year has come quickly. Rapidly. The bustling tide of discounts reveals the industry's message: Stocks are "stressful." Behind this year's ultra-low discounts is the dull sales performance of major shopping malls - the heads of many shopping malls used the word "flat" when summing up sales in the first half of the year. Relevant person in charge of Hangzhou Jiebai told reporters that this year's apparel industry does enter the discount season in advance, discounting efforts stronger than in previous years, some new products are also rarely involved in discounts.

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