In fact, Ipibil often has two options when developing the market.
One is to make the market backwards, "Ipibi Er" to a place to develop the market, because the local reputation is relatively low, large dealers do not want to be distributed, small households have no ability and confidence to do the market. As a result, "Ipilberger" has a direct business relationship with retail terminals, facing the retail outlets directly to do promotional activities, attracting consumers to retail stores to buy products, gaining the loyalty of retail stores, launching investment promotion activities in localities when appropriate, Evaluation of the dealer, the retail store returned to the dealer's hands.
The other is to directly select the right local distributor, "Ippi Er Er" to assist local dealers visit the retail store, to help dealers and retail sales promotion, open the local market.
Which of the above two methods is good? This is the decision of the manager of "Ipilby". The key is to look at the power of "Iperbil," a different approach to sales channels being the balance of "Iberian" strength and market opportunity. "Iberbord" wants to know what its core strengths are. The small "Ipilby" is suitable for the first option because it is less risky for the smaller "Ipilberger" to invest. Large "Iberobeer" is suitable for the second approach, because the large "Iberobeer" can find the right dealer from the beginning, to help dealers do the market, form a powerful combination, the chance of success, "Ipibi Er" into the relatively small cost.
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