Youngor's Six Brands Debut at CHIC

Younger, known for having a vertical industrial chain from the cotton fields to the market, has created a wave of “second industry chain” to create brand culture in the industry in recent years. On March 28th, at the 19th China International Clothing & Accessories Expo (CHIC2011) held in Beijing, Youngor showcased the achievements of brand innovation and development with Mayor, YOUNGOR, GY, Hart Schaffner Marx, CEO, and Hanp.

Youngor's Brand MAYOR

In 2009, Chairman of the Youngor Group, Li Rucheng, put forward “To change Youngor from the world's largest factory into a creative and creative art world”, and included the creation and promotion of brand value into the brand development plan. “Brand innovation is not just a product design, but a cultural and creative industrial chain from fabrics and accessories to design, craftsmanship, and even channel building.” Li Rucheng stated that Youngor has already had a good foundation on the road to brand building and continues to do it. Strong brands and the creation of a “second industry chain” are crucial for companies and the industry to change their mode of development as soon as possible.

It is reported that during the Expo, the Hanp brand displayed the industrialization results of the new green environmental protection material with the theme of “one day of Chinese hemp”. Hanp is a Chinese original green environmental protection clothing brand, and the applied fabric fiber is improved by marijuana. The Chinese hemp has the functions of moisture absorption, deodorant, antibacterial, anti-radiation, etc. It also gives the product a natural, environmental and healthy quality. Not only is hemp family, Youngor's many brand products are using hemp fiber blended fabrics to enhance the product's green environmental quality.