India's Pratiba organic cotton products are sought after by the market

If you want to “clean” your life, you can always change clothes sheets; if you want to be sustainable, you can learn from Pratiba textile company in India. For this reason, the United States "Instructions" made a special report.

The impact of the global textile industry on the environment cannot be ignored. One-third of the world’s water is used in the production of fashion apparel. At least 200 tons of water is contaminated with chemicals and heavy metals per ton of textiles produced in the world. There are trillions of kilowatts of electricity in the world used in the production process from spinning to weaving. From T-shirts to bath towels, there are piles of waste and countless carbon footprints behind the textiles on the market. Obviously, such an industry cannot support the sustainable development of the entire society.

The Indian company started to use organic cotton to produce textiles since 1999 and has begun to provide semi-finished products to companies such as Nike, Hannes, and Ralph Lauren throughout the world. The company's boss Chadrey said, "Creating your own ecological field can bring innumerable benefits!" In this way, the helm leads the company to an eco-friendly development.

When the company was founded, it was difficult for them to collect enough organic cotton fiber raw materials. In order to achieve their goals, they began to walk villages in rural areas of India and persuade conservative farmers to grow organic cotton. They promised to teach them to produce organic cotton in the most advanced way and buy it at the most reasonable price. Today, 28,000 peasant households in India are planting organic cotton for them, and their networks are all over the country.

In the past three years, the company has invested 100 million U.S. dollars in the sustainable development of fiber spinning technology. Today, as a result of having a steady stream of high-quality raw materials, their textile mills no longer use salt, dyes, and most of the water used for weaving is recycled and reused, and pollution to the environment has been minimized. Even so, the company is still trying to use the technology to collect rainwater to avoid consuming water. Since then, they announced to the world that the company has solved one-third of the fiber textile industry's impact and impact on the environment, and has become a sustainable international company.

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