Peak Sports Marketing Based on Basketball Professional Sports Brand

The NBA regular season game of the new season has been ignited, and fans’ passions have once again been detonated. Since Yao Ming may miss the entire season due to injury, many people think that Chinese fans will greatly reduce their interest in the Rockets. Unexpectedly, the results of a recent survey showed that the fans' enthusiasm has not diminished and the Rockets have become the home team of Chinese fans in the subconscious. The "No Yao" Rocket is still a hot spot in the market.

This subtle mentality of fans has also been captured by keen Chinese companies. In recent days, Peak has again signed two NBA stars - Carl Landry of the Houston Rockets and Kevin Love of the Minnesota Timberwolves.

So far, Peak's global contracting stars in the NBA have already included 9 players including Battier, Kidd, Artest, Mutombo, Vujacic, Sonny, and Danel. The stars, which symbolize the closer cooperation between Chinese companies and the NBA, have deepened the emotional connection between the NBA and Chinese fans.

People in the industry believe that Peak has always been based on professional basketball sports brands and has spared no effort to promote popular basketball culture in China. There is no shortage of masterpieces. Based on the NBA and intensively cultivating it, it indicates that Chinese sports brands have achieved a long-term leap forward in the process of going global, and it is also a historical witness of the integration of Chinese and foreign basketball cultures and culture, providing good opportunities for Chinese commercial culture to embark on the world stage. Opportunity.

Signing an NBA star and marketing on the NBA court is by no means blind, and some of the previous attempts have given sponsors a taste. The industry believes that Peak has re-entered the consumer's field of vision after experiencing twists and turns many years ago, relying heavily on its in-depth cooperation with the NBA and its focus on basketball, significantly increasing brand awareness and product sales.

In fact, in recent years, Chinese companies have been aggressively seizing the resources of NBA events and are turning the NBA into a carnival for domestic brands. According to statistics, there are currently 19 companies that have signed up for official NBA partners in China. Local companies include Lenovo, Haier, Mengniu, Li Ning, Camel in the Western Region, Peak, China Mobile, Hongnai Wood, Tsinghua Tongfang, Sohu, NBA Sports Time, and Dunk magazine. Foreign companies are: Amway, Budweiser, Nokia, Coca-Cola, McDonald's, Red Bull, DHL Express.

In the summer just past, the “star wars” launched by related sports brands really made the NBA players make a few noises under the eyes of Chinese fans. Nike's contracting player Kobe Bryant, Peak's contract players Artest, Kidd, Mutombo, Danel, Li Ning's contract players O'Neal, Davis, Calderon, etc., set off in the field envisioned by the planners. An upsurge in the NBA has allowed the brand they have signed to greatly increase their exposure to fans.