Italian CANALI brand: build menswear brand with details

The rule of victory at the details is the constant truth of luxury. CANALI's various details deal with the comfort of the wearer while providing a reliable function

The CANALI brand was once designated as a costume by the protagonists in Hollywood, with more than 30 sets before and after.

Many superstars and international celebrities love CANALI-designed clothes in front of the camera, or in private life, such as Tom Cruise of Sugarfall Trap, Schwarzenegger of Real Lies, and “Heroes Saint”. Vecima, Charlie Sheen and Richard Gere of The Shadow Conspiracy, etc.

Why are there so many great stars and gentlemen who appreciate and agree with CANALI?

Details of the CANALI brand

This stems from every product of the CANALI brand. In addition to the design, the requirements for quality are extremely rigorous, not only pursuing personal taste, advocating classic designs, but also having a high degree of comfort.

The reason why the CANALI brand has a strong vitality is closely related to CANALI's stringent requirements for brand quality. Paolo Canali, Global Marketing Director of CANALI, stated: “Since the establishment of nearly 70 years, we have maintained sophisticated craftsmanship, in addition to '100% sewing suits with personal tailoring, elegant and soft and comfortable guarantee' and 'use only top quality natural Fiber, never use composite materials, there are many strict requirements in the details, such as the use of precious Cashmere materials, and SUPER150Swools, which is a replication process, and the use of horn buckles and equine hairs. Lining to achieve near-perfect quality standards."

CANALI strives to create a professional brand image for senior men's wear. It strives for high quality on the requirements of materials, and attaches more importance to design and handwork. For example, it retains the suitability of suit shoulder pads and embeds the waist of trousers in the inner layer of pure cotton. , pure hand-stitched collar and inner pockets, etc., omnipotent performance brand humane requirements.

The rule of victory at the details is the constant truth of luxury. The CANALI's various details deal with the wearer's comfort while having reliable features: For example, in waist-lined clothing styles, the lining is sewn inside the jacket; the careful inner bag design eliminates the need for wearers. Unbuttoned buttons can be used; goose feather pads not only enhance the firmness of the garment, but also have no effect on the durability of the garment.

Make customers addicted to brands

CANALI Global Marketing Director Paolo Canali is the third generation descendant of the Canali family. The first generation of brand founders Giovonni and Giacomo Canali, who were first tailors, were praised and encouraged by many guests who sew their clothes through their hands. In 1934 they created a garment factory dedicated to the production of high quality garments.

With a spirit of hand-sewing, the company has more than 1,000 stores or counters in more than 100 countries around the world. Today, CANALI has a highly loyal customer base.

For many years, Mr. Wu has always been a hand-sewn garment and a loyal supporter of the Italian brand CANALI. His set of CANALI suits valued at 10,000 dollars back in the 1990s has been worn for more than 10 years, but he is still his favorite. The first line.