SK-II officially resumed sales of its first home-based counter on Friday to settle in Chinatown

Following the successful icebreaking in the Guangzhou market, SK-II is about to re-enter Beijing. The reporter got accurate news yesterday that SK-II’s first “return to counter” in Beijing will return to Zhongyou Department Store on the 8th of this month.

“In the original position, the form of cooperation remains unchanged.” To become the first store in which SK-II has settled in Beijing, General Manager Yu Yu’s department store is very calm and only slightly surprised that Zhongyou became Beijing’s first re-opening counter. . The reporter learned that in the process of resuming cooperation with SK-II, Zhongyou Department Store has not signed any harsh return contracts that have been claimed by outsiders. Yu always denied that the rumors in the shopping malls have given SK-II “a poor sales situation within one year. The counter promise of cooperation is still not changed.

The reporter then learned from Inoue Department Store's long-term "occupy" SK-II counter location of Ina Mei that today, Ina will be withdrawn from the original counter, and SK-II counter will be renovated before the counter. It is also understood that SK-II’s promotion plan after the return of China’s friends is still in a confidential state, and the specific content will be published in the form of newspaper advertisements on Thursday.

According to industry sources, apart from Zhongyou Department Store, Shuangan Mall has also finalized the intention of continuing cooperation with SK-II. Assistant General Manager of the Shuangan Shopping Mall and Yue Yanyan, manager of makeup purchasing department, told the reporter that although the specific time for the counter has not been answered by the Procter & Gamble Company, it should not be later than the middle of this month. However, even if it is known that SK-II is selling the top three products of the same category in the first day of Guangzhou Department Store's return to the market, and talking about the market outlook after the return of SK-II, Yue Yanyan is still very cautious, she said that the mall The sales of SK-II will be observed for a long time.

Compared with the success of winning the first batch of “return to counter” shopping malls, Wang Hengda, general manager of Parkson Mall’s general manager’s office who was optimistic about SK-II’s return to Beijing’s first stop, was the first “return to counter” for SK-II in Beijing. The sidelines are also very poised. He told reporters that P & G has always hoped that Beijing Parkson can open its first "return to counter" in Beijing, but Parkson prefers to resume cooperation with SK-II in the form of a group rather than a single store, and it is precisely for this reason that Beijing Parkson SK -II The recovery plan for counters has been postponed again and again.

News link

Many shopping malls dare not to open the first batch of counters

A few days ago, an interview with the reporter learned that due to the uncertainty of the market reaction after the listing of SK-II, many department stores were reluctant to open their first counters after the market return.

"We are uncertain about the market prospects of SK-II. It is certain that it will not be able to recover in early December." said Hu Ping, manager of the cosmetic department of Cuiwei Building. Department stores, contemporary shopping malls and Other shopping malls have also shown their prudence in returning SK-II. Hu Ping said that the market outlook for SK-II after the market return is still unable to make a clear judgment, so they are afraid to hammer out the restoration of cooperation with SK-II.