Adidas defeats Li Ning to enter Beijing 2008 Olympic Games

BOCOG officially announced that Adidas (Suzhou) Co., Ltd. and Adidas-Solomon Group (hereinafter referred to as Adidas) have become partners of the Beijing 2008 Olympic Games.

Adidas will provide sports equipment including volunteers, staff, technical officers and torch relay personnel for the Beijing Olympic Games. This is a huge expenditure, but Adidas and the Beijing Olympic Organizing Committee refused to disclose the relevant business figures.

Adidas was the official supplier of the 2004 Athens Olympics. It provided more than 1.4 million pieces of equipment to all Olympic team members, including the Olympic Committee, volunteers and officials, and also provided equipment for the Olympic Committees of 22 countries. .

Strikingly, as a joint venture, Adidas will also provide sports equipment for the Chinese Olympic Committee of the host country and provide sports equipment for the Chinese delegation to the 2006 Winter Olympics and the 2008 Olympic Games.

Adildas Greater China President Sandrine said that the Chinese team's award service will be provided by Adidas. All Chinese players who will be on the podium will wear Adidas clothes. In previous Olympic Games, the Chinese team’s award service was provided by China’s Li Ning Company. She stressed that 50% of Adidas's products are produced in China, and that it solves the employment problem of 200,000 people in China. Li Ning admits that it lost in competition with Adidas. Li Qing’s public relations manager Ai Qing pointed out after congratulating Adidas that despite the “unsuccessful bid”, this will not affect Li Ning’s current high-speed development and become a Beijing Olympic Committee partner but Li Ning’s 2008 Beijing Olympics. A part of the promotion and promotion strategy plan. On January 18, Li Ning and the NBA announced plans for marketing cooperation in China.

The recent "Los Angeles Times" once wrote that the Nike and Adidas are using skilled business skills to squeeze China's Li Ning's living space.

Adidas stated that it will expand the company’s sales in the Chinese market through the Olympic Games. The chairman of the company, Herbert Hainer, announced that Adidas’ sales in China was 100 million euros in 2004, and the sales target after 4 years was 2 billion euros.