"Cotton Day" star gathering has no substitute feeling

On April 7th, COTTON USA held a spring-summer fashion show in Hong Kong in conjunction with Tommy Hilfiger, Nautica, Benetton and FCUK. It fully demonstrated the diversity, comfort, softness, and fun of American cotton. There are four links in the fashion show. The finale is led by COTTON USA spokesperson Fang Lishen and led by six supermodels, wearing Lee jeans and COTTON USA T-shirts.

Tommy Hilfiger took the lead with the theme of Tommy Hilfiger: versatile style, which brings out the diversity of pure cotton in American-style clothing. Then Nautica: cool comfort a series of lively clothing, highlighting the comfortable feeling of pure cotton.

Benetton: so soft shows a series of spring and summer clothes of this multicultural brand, highlighting the softness and comfort of cotton. Finally, the FCUK: fun section shows the audience how pure cotton makes you feel relaxed and fun.

COTTON USA spokespersons Fang Lishen and Chen Jiarong, Zhou Wenqi, Le Jier, Amanda S, Lisa S and Ana R's six supermodels displayed multiple sets of costumes at each theme session. They met each other on the stage where the theme of the conference was “Home”. Take a look at the shuttle and the atmosphere is comfortable and laid back, infecting everyone in the audience.

The model walks on the L-shaped stage and sometimes leans on the sofa to rest. It sometimes stops in front of a large window overlooking the endless cotton fields. The theme layout of the conference reveals the joy of cotton being diverse, comfortable, soft and wearing pure cotton garments.

The designers of Tommy Hilfiger, Nautica, Benetton and FCUK used their creativity to deduce the stylish and comfortable nature of American cotton. The U.S. cotton industry's commitment to improving the quality of pure cotton with the most advanced technology is precisely reflected in these four successful international fashion brands.

As the new COTTON USA spokesperson after Li Ming and Chen Xiaodong, Fang Lishen shared with him many of his experiences in fashion and clothing. When the athlete started, he said that he would pay more attention to the choice of materials besides considering the style when choosing daily or performance costumes. When he and the master of ceremonies relaxed chat, said: "I like to wear pure cotton clothing, because it feels natural. Especially in the spring and summer, there is no other cloth and the soft and comfortable cotton." And in the selection of clothes He used to choose to wear clothes with the logo “COTTON USA” very early on, because such clothing “is usually more stringent in the selection of fabrics, and the texture will be more comfortable.”

Yu Jie, director of the China International Cotton Association's China and Southeast Asia, expressed that he hopes to bring a healthy fashion attitude to everyone through this event, because fashion should not only be reflected in appearance, but also need to focus on content. Just as the "natural air conditioner" is called the cotton fabric, not only with its soft characteristics and high plasticity is increasingly favored by top international designers, but also because of its close-fitting breathable qualities, brings us a kind Healthy, fashionable life and "irreplaceable feeling".

Background information: American Cotton Association

The Cotton Council International is the non-profit-making overseas market promotion agency of the National Cotton Council of America and represents all related industries of the US cotton industry (from cotton growing to textile manufacturing). The U.S. International Cotton Association actively promotes marketing activities to significantly increase the use of raw cotton and U.S. cotton textiles by the global garment and home textile industries. To achieve this goal, the American Cotton Association created the “COTTON USA MARK” trademark and licensed it to merchants for free, using this trademark on products with 50 percent or more of the raw cotton content in the United States. The COTTON USA trademark is designed to promote the advantages of U.S. pure cotton products and to shape the image of premium ingredients for products that have this label. Globally, the popularity of the "COTTON USA" logo is approximately 52%.