French Lectra and Geely Automobile and other well-known manufacturers appeared in China's car seat interior innovation technology conference Digital car cutting value chain to help Chinese car manufacturers calmly face challenges

Lectra, as the preferred technology partner of the company using soft materials, attended the 2018 Asia Pacific Automotive Interior Fabric Innovation Technology Conference held in Cixi, Ningbo from March 20th to 21st. The conference was fully supported by Geely Automobile and China Automotive Technology and Research Center. Lectra was invited as a leading manufacturer of manufacturing equipment to deliver a speech at the conference, focusing on new applications of automotive interior materials and processes and 2025 pairs of Chinese manufacturing. The impact of the car seat and interior market.

Lectra unveiled the Asia-Pacific Automotive Interior Fabric Innovation Technology Conference

Lectra unveiled the Asia-Pacific Automotive Interior Fabric Innovation Technology Conference

With the continuous advancement of China Manufacturing 2025 and the many changes in China's auto industry, auto suppliers must respond to the evolving consumer's individualized pursuit and the cost control of OEMs to new industries based on digital, connectivity and automation. The transformation of the model, with the help of big data, Internet of Things, cloud and other technologies to establish a digital automotive production supply chain, to create a smart factory. Lectra's five key advantages of cutting the value chain based on the industry's 4.0 core - saving materials and costs, improving product quality, greater flexibility, accelerating project start-up and reducing operator risk, including OEMs and suppliers A recognized automotive interior trimming solution provider.

Geely Automobile's manufacturing base in Ningbo, Zhejiang Province brings together the most advanced technology in process manufacturing, intelligent transformation and industrial chain optimization. It is one of the benchmark factories for Geely Holding Group to build modern, digital, intelligent advanced factories and sustainable development. As an outstanding representative of the state-owned independent automobile brand, Geely Automobile took the lead in moving towards Industry 4.0 with its forward-looking vision and advanced concept.

Lectra and Geely have had exchanges at various levels, and both parties have a consistent strategic vision and core philosophy in the transformation of Industry 4.0 and the creation of a digital production value chain. With more than 30 years of keen insight and extensive experience in the automotive industry, Lectra is able to provide supply chain optimization for strategic vehicles such as Geely Automobile through a compatible solution that integrates Industry 4.0 equipment, software and professional services. Ideas. Geely Automobile took the lead in transforming intelligent manufacturing and pushed suppliers to keep up with the pace. The digital production value chain enables cross-departmental collaboration, accelerates rapid response times, improves product development efficiency, and responds positively to consumer individualized needs to quickly deliver high-quality products to the market to meet increasingly stringent market demands.

Andreas Kim, General Manager of Lectra Greater China, said: “Although the challenges facing China's auto manufacturing market are escalating and competition is becoming more intense, OEMs or suppliers can take the initiative to seize opportunities and collaborate with industry-leading partners. It will be able to take the lead in occupying the commanding heights of technology and occupy a dominant position. With decades of deep insight and rich experience in the automotive industry, Lectra will spare no effort to help the Chinese auto industry face the challenges."

(Editor: Li Xingwang HF015)

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