In 2009, China's underwear industry, like other industries, was hit hard by the financial turmoil. As a front-line position of China's reform and opening up, Guangdong, as a direct result of the high degree of dependence on the export-oriented economy, has also suffered the most direct impact. On the one hand, the financial turmoil has directly hindered the export of Chinese products, the closure of factories, the massive unemployment of migrant workers, or the return of their hometowns, resulting in a drop in the consumption level in the local market.
According to the author's observation, in 2009, Guangdong lingerie market spending power significantly declining trend. Almost every area of ​​the market, there are 2-5 underwear shop in the transfer or rental. Of course, there are more lingerie shopkeepers sticking hard. However, we see the weak side of the market at the same time, there are many underwear store turnover has doubled increase!
2009 underwear terminal how to really make money? How to break the crisis and find new business opportunities, the underwear business will not only continue, but also to be stronger and bigger?
The author through his own exploration, and put into practice, making some brands in the local market operation was very successful, and to share with you.
First, we must have the confidence and courage to be first in the market.
TV series "Sword" There is a famous saying called Naruto, brave wins. The financial crisis affects the entire market. Only three results affect the market: the first is waiting; the second is the transfer; the third is countercurrent and turning crisis into opportunities, brave wins! At present, the entire Guangdong underwear market, at least one-third of the underwear shop is maintained, in a no profit or profit status, that is, waiting. If such a deterioration of the shop, is the second transfer shop. We must strengthen ourselves in this situation and want to make money. I am afraid the first thing to do is to establish a good attitude and confidence. At the same time, we must have the courage to defeat the market and strive to become the strong.
Second, a comprehensive comparison to identify their own advantages and develop their own strength! This is the most important part of becoming a strong regional terminal. To do the first place in the local market, you can compare your store location, brand portfolio, their overall quality, promotional practices, the store's decoration and image, if your overall score is not high, then the money is right Sex make up. Guarantee your total score is the first, then your shop's success will be much higher!
Third, the underwear shop turnover increased magic: how to make their own shop to sell more than two underwear every day. If your shop to sell more than two underwear every day, your turnover the first day increased 150 yuan, a month's turnover alone underwear increased 4,500 yuan. One month's accumulation of more than 60 customers. 60 customers If you dig further, if you buy more in your shop a pair of pajamas or underwear, your turnover double at least 100 yuan / day, you will increase turnover a month 3,000.60 customers will increase the number of popular According to statistics, a customer a month average chance of returning is 200%, so that your store will be flat to add another 120 customers. As for the 120 customers will give you any help in the turnover, I think, smart you may be more than I think of it.
Fourth, create customers. Waiting passengers as wellas!
1, our shopkeeper Purchasing Guide before the work done is waiting for customers come to guide the transaction! This is how passive sales attitude it! We must always have a positive attitude to meet every customer! Good mood to bring good sales!
2, we have a happy smile to infect the customer! Bad economy atmosphere let him go! As long as people come to our shop, we all think of ways to make others happy!
3, from shop sales to shop sales! Please do not sit in the shop, take the initiative to stand up, but also to change the way in the shop waiting for guests to go outside the way to attract customers! Just think, as long as more than a few imported customers to the store every day, how to sell two more underwear and what is difficult!
Fifth, the promotion.
Reasonable promotion is the winner of 2009 underwear shop survival and development of the magic weapon. The eternal theme of promotion is: affordable, we should focus on the benefits of fuss! Small puerile in this period is the most practical! Now the most effective promotional methods are: a single product special promotions and combined promotions!
1, do a good job opening sales, underwear shop half successful. The author is very successful opening promotion experience. Pre-opening, distribution in the market leaflets momentum! The opening day, set a good theme, in the storefront set a huge balloon arch to some of the grand promotions of special products, will attract a lot of people come to buy, at the same time through activities to encourage more customers to try on, the turnover rate is very high . The effect of this opening sales promotion is very obvious! In general, we do dozens of such activities this year, each day the turnover of not less than 5,000 yuan. This can be very rare in the current economic situation!
2, store specials theme promotions. Can tell clients, get one or two models each month to do special activities. Stimulate consumption!
3, seasonal special style promotions. For example, the May Day arrived, come up with some red style (autumn and winter styles), we can say that the wedding of hi, there are promotional themes, but also indirectly to get rid of the old stock!
Sixth, touched the deal (make the difference between shops and others)
1, learn to care about customers! Customers come from?
2, details: try to wash hands first! (Winter hand rub hot again to try clothing)
3, treat people with sincerity!
4, and customers made into a close friend!
5, empathy! (If I am the consumer at this time)
Seventh, the store furnishings novel and changeable style
Four Seasons new shop people always have the impulse to enter the shop, to seize the customer's footsteps!
Season can be arranged windows, and shops, so that customers feel your shop is changing, innovative!
Eighth, learn crisis management. As a lingerie, we can not be passive, but always take the initiative to seek opportunities. Become a crisis machine, is a clever way of crisis management.
Chance 1: When others wait, it is time for us to take the initiative!
Chance 2: When others switch jobs, it is the best time for us to expand
To provide everyone a good news: 2009 is a comprehensive reshuffle of underwear retail terminal, 70% of the shops are waiting!
We believe that there is no weak market, only the weak concept. In 2009, May we work together to create brilliant adversity!
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